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Market Analysis templates
What is Market Analysis in Strategy Consulting?
A market analysis is an evaluation carried out in order to assess the suitability of a particular market for your industry. This may be before increasing efforts in your current market, or before expanding into a new market.
Why would you conduct a market analysis?
- -It can allow you to evaluate the attractiveness of a market
- -It can pinpoint future or current risks of operating in that market
- -Market analysis provides a well-rounded view of potential markets
- -It identifies market characteristics that may present themselves as opportunities or threats
What Should a Market Analysis include?
- -Industry Statistics:
-> Figures that will help you define the industry such as:
- Current size
- Rate of growth
- Trends in the market
-> Who are your competitors in this market?
- -> Strengths and weaknesses of competitors?
-> What is currently preventing you from entering in this market if anything?
-Market Test Results:
-> An outline of what was found in your initial market research investigation
-> Analysis of target customer
- Their demographics (age, location, gender, lifestyle preferences, income)
- Potential size of target market
- How you plan to reach them
- Their potential purchasing power
-The product you’re going to sell:
-> Any data you have collected that proves your product will sell in the given market
Why is Market Analysis Important?
- 1/ It focuses on the customer
Market analysis allows your company to understand why customers may use your product and tailor it to suit.
- 2/ It forces your company to look inwards
Market analysis enables you to be completely objective and ask the question why customers would buy from you.
- 3/ Market Analysis forces you to identify, evaluate, agree upon, and believe in your company’s USP
When determining how you’re going to differentiate yourself from the competition, it forces you to pick a method of differentiation and analyse how you can use it effectively to enter the market.
If you'd like to read more about:
Most popular templates
Talking To Humans (The Book)Success starts with understanding your customers - this book will teach you how to do it.629 remove_red_eye
Product Pricing Strategy InsightsMastering the Art of Pricing: What the Textbooks Don't Teach You362 remove_red_eyefreeby Bing Gordon
Seven Steps to Market TestingA 7 step guide to help you understand your potential market before starting anything in business132 remove_red_eye
Competitor Key FiguresAn overview of your competitor's main figures evolution through several graphs.885 remove_red_eye$10.00by WMI Consulting
Long-list and criteriaA table that shows your evaluation and ranking of potential partners or acquisition targets143 remove_red_eye
Matrix Technology/ MarketsShow the value of disruptive technologies meeting specific markets323 remove_red_eye
Predicting and Managing Consumers’ Package Size ImpressionsPredict how changes in packaging size and shape influence size impressions113 remove_red_eye
10 Tips To Remember before Talking to Humans10 DOs and DONT's before going ahead and talking to your future potential customers98 remove_red_eye
Compared features of competitionShow a clear comparison of your competitors' key features263 remove_red_eye
Success Factors OverviewDisplay your key success factors in an "at a glance" visual layout.84 remove_red_eye$5.00by WMI Consulting
The Easter Island Pentagon FrameworkA 5 branch academic framework to analyse the chances of a company's future success or failure.24 remove_red_eye
The Business Model PortfolioExplanation alongside prototype created to aid companies in vision and management of business model portfolio.31 remove_red_eye
FI Project Analysis TemplateWorksheet you can copy and use to evaluate your startup ideas.19 remove_red_eye
How to Do Strategic Planning: SWOT & TOWS AnalysisThis how-to is accompanied by an informative video that will help you understand how to do SWOT and TOWS analysis.32 remove_red_eyefreeby Ian Johnson
How to Use the Ansoff Matrix to Develop a Marketing StrategyThis 'how-to' methodology explains the 4 main strategies you can use when adopting the Ansoff Matrix for marketing.12 remove_red_eye
How to Write a Market AnalysisThis piece by Michael Kerr details all you need to know when conducting a market analysis.10 remove_red_eyefreeby Michael Kerr
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