Startup Growth Model
Originally published: 11/08/2016 16:56
Last version published: 08/11/2016 10:09
Publication number: ELQ-80171-3
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Startup Growth Model

A basic growth model to compute your number of users depending on activation rates and your app download stats

Description
Model Inputs:

Organic Traffic Growth:
- App store downloads / day
- % who activate

Virality:
- Viral factor week 0
- Viral factor week 1
- Viral factor week 5

Retention:
- Retention week 0
- Retention week 0 -> 1
- Retention week 0 -> 5

Model Outputs:
- Users per week & growth

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