Internet Business Financial Model SIBM - Spartina

Manage your Cash, Increase Startup Revenue & Grow your Profits

business modellingcashentrepreneurshipfinancefinancial modelinternetprofitsrevenuestartupventure capital

Description
The Spartina Internet Business Model is an Excel Workbook that you can play with to steer your Internet Startup. This excel is the result of more than 10 years of managing internet business from a financial standpoint, from their creation to their success.

To start, congratulations
 on 
choosing
 to 
run 
an 
Internet 
business. 
It 
is 
quite 
unlike 
any
 other, 
with 
real‐time
 feedback,
 and
 the 
unique feature
 of 
being 
able 
to 
scale 
and 
grow 
with 
limited
 costs 
in human
 resources 
and 
facilities. 
This 
financial 
model addresses the 
unique 
aspects 
of 
your 
Internet 
business.


At 
Spartina, 
our 
goal 
is 
to 
run 
a 
business 
at 
the 
lowest 
cost
 without 
jeopardizing 
the 
business
 opportunity. 
We
 have 
created 
a
 customizable 
model 
and 
used 
it 
successfully 
across 
many
different
 Internet 
companies.


The 
model 
is 
designed
 to 
help 
you 
focus 
and
 think 
about 
the
 right
levers 
that
 bring 
you 
to 
cash 
flow
 breakeven, 
and, 
then 
help 
you
 scale 
to 
large 
profits.

The associated methodology will help you go
 through
 the 
various worksheets 
that 
you 
will 
engage
 with. 
There 
are
 also
 instructions within
 the
 Spartina 
Internet 
Business 
Model 
(SIBM) 
spreadsheet
as 
well.
 The
 purpose 
of 
spreadsheet
 is 
modeling/forecasting
 your 
business
 and 
creating 
a 
budget, 
which 
you 
can
 then 
transfer 
into your 
accounting 
system 
if 
desired.


The 
model 
is 
based 
on 
a 
12‐month 
period, 
and 
not 
necessarily 
tied 
to 
your 
fiscal 
year. 
You 
can
 transfer 
the 
appropriate 
data 
to 
a
fiscal
 year
 when
 you
 set
up 
your 
accounting 
system.


- David Hehman, www.spartina.com - helping entrepreneurs succeed

This business tool includes
1 Excel Model, 1 Step by Step Methodology

David Hehman offers you this business tool for free!

Download for free

Ask a question

Further information

A
 key
 differentiator 
for 
Internet 
businesses 
is
 that 
revenues 
are 
based 
on 
traffic. 
Your 
financial 
model
 must 
take 
into 
account 
and
 forecast 
traffic 
accurately. 


The
 revenue 
forecasting 
is 
a 
function 
of 
how
 the
 traffic 
converts 
to 
various 
monetization 
activities, 
such
 as a 
user 
clicking 
on 
a 
Google
Adsense
ad
 placement
 or 
buying 
a 
subscription. 
We 
believe 
all 
Internet
 businesses
 should 
look 
at 
their 
total
 revenue 
divided 
by 
their 
total 
visitors 
to derive 
a 
Revenue 
per 
Visitor 
(RPV). 
Your 
mission 
is
 to
 grow
 traffic 
and 
optimize 
conversion 
to 
increase 
RPV.

The 
cost 
structure 
of 
an 
Internet
 business 
is 
also 
unique. 
You 
have 
many 
advantages: 
the
 company
 can 
be 
virtual 
to 
start. 
You 
may 
“only 
need
 a
 Macbook,” 
as 
the 
ad 
says, 
to 
start 
it. 
Development 
costs
 are 
low
 with 
advanced 
software 
development 
environments
 (Ruby 
on 
Rails) 
and 
open
source 
tools
 ready 
for 
off 
the 
shelf 
integration.
 You 
should 
be 
employee 
efficient,
 since 
the 
technology 
that
 you
 build 
to 
run 
the website
can 
be 
leveraged 
for 
use 
by
 any 
human 
resources.

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