Originally published: 03/05/2017 15:10
Last version published: 21/06/2017 10:25
Publication number: ELQ-34456-2
View all versions & Certificate
Last version published: 21/06/2017 10:25
Publication number: ELQ-34456-2
View all versions & Certificate
How to Build a Seed Fundraising Startup Pitch Deck
10 slides that work well for the seed fundraising stage.
Introduction
A good deck is central to fundraising. It frames the conversation in a familiar format for investors and serves as an important visual aid while pitching. There are hundreds of well discussed approaches to building a deck but many founders still struggle. Here are 10 slides that work well at the seed stage.
- Step n°1 |
Slide 1. The Problem
Grab investor attention by immediately presenting a specific problem, which they’ll agree should be solved urgently. Don’t begin with a personal story detailing the source of your passion. Support your assertions with data and focus on the customer pain.lightbulb_outline For example, don’t say: “Travel industry software is bad”, instead say: “A TripAdvisor survey found travel agents waste 40% of their day on bad software workflows”.
- Step n°2 |
Slide 2. The Solution
You want the investor to agree with your proposed solution. Focus on communicating the highest level feature and benefit your customers experience. Don’t go into any details yet.lightbulb_outline For example, don’t say: “Bringing 21st Century software to legacy travel industry”, instead say: “A unified platform, removing repetition and increasing agent productivity by 30%”. - Step n°3 |
Slide 3. How it works
After this slide, the investor should understand how your startup achieves the solution. Usually a 3-step process on one slide is more than enough. It can be helpful to contrast your process against what customers currently do, but only if you can explain it quickly, e.g. “What used to take agents 3 hours switching between platforms, is now down to 30 minutes thanks to our simplified 3-step process”.
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