Actors Mapping

Map actors or market segments on a single page to qualify your market and spot business opportunities.


This slide provides a clear visual set-up. Build the matrix to suit your market segment and potential. Use brand or company logos to map your actors in this matrix. This slide is a visual representation that allows you to briefly but clearly present an overview of your market.
This slide comes with an Excel table to help construct your matrix and back-up your analysis.

This business tool includes
1 PowerPoint Model, 1 Online Method, 1 Excel Support

Acquire business licence for $6.00

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Further information

- Map actors or market segments on a single page to qualify your market and spot business opportunities.
- Give a structured overview of the market and the relative positions of your chosen actors within it.
- Evaluate the feasibility of entering a given market or review existing competition to your business or given market.

Expected Impact:
• Present your market structure at a glance
• Display a structured understanding of your market segments
• Provide intelligence on the main actors and their relative positions within the given market
• Provide a gross evaluation of project feasibility or market opportunity
• Use a clear visual set-up to convince your audience

Main Sources:
• Existing reliable market studies (Markess, Xerfi, Reuters, MarketResearch, HBR…)
• Business press
• Competitors’ publications: press releases, annual reports, corporate websites contents...
• Your own market watch tools

• You want to highlight business opportunities in a given market
• You want to illustrate the position of several actors in a single market structure
• You want a tool to help you conduct an evaluatory study

Insert in:
• Market studies
• Benchmarks
• Strategic plans
• Marketing plans

• You want to present your competitors' key features. Use another competitors mapping slide such as WMI's Competitors Scale to provide extra information
• You have no business prospect to evaluate - no mergers, investments, new ventures probability / feasibility to analyze


  • Timothée Demoures(last updated: 18/03/2016 17:38)
    Great Slide with user friendly methodology
    I used this competitor mapping slide for a presentation I had to make for one of my developing startups. By following the methodology, it enabled me to gain precious time, instead of having to build the thinking and the design by myself. Very happy for this first purchase on Eloquens.comPerhaps, other declinations of this slide, and quality of methodology, could also be a good idea for a wider coverage of usage. Would be glad to find some other competitor analysis slides and methodologies from WMI to fuel my future projects!

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