Cate CostaEntrepreneurship Expert who has taught thousands of business owners worldwide. Follow
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Cate Costa
Entrepreneurship Expert who has taught thousands of business owners worldwide.
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What to Do with the Dogs in Your BCG Matrix
Cate Costa explains what you should do with your underperforming products, i.e. the 'dogs' in the BCG Matrix.1,557Discusslibrary_addfreeEvaluating Product Lines Using the BCG Matrix
This video will show you how to evaluate product lines using the BCG Matrix.512DiscussfreeHow to Measure Your Social Media Efforts' Effectiveness
Teaching you how to track if your time spent marketing on social media is being spent wisely!316DiscussfreeHow to Get Customers to Rave About Your Business and Do Your Marketing for You
Cate Costa reveals how you can get customers to do marketing for you, by getting them to rave about your business.181DiscussfreeHow to Prevent Your Small Business Website from Being Hacked
This video will give you tips on how you can prevent cyber attacks from taking down your website.108DiscussfreeUsing the Brand Identity Prism to Improve Your Marketing
An overview of how the Brand Identity Prism can improve your marketing for your small business or startup.278Discusslibrary_addfreeHow to Create a Solid Marketing Plan
Cate Costa talks about the marketing section of your business plan and what needs to be included.216DiscussfreeHow to Craft a Great Elevator Pitch
If you are an entrepreneur who gives lots of pitches, here's how to do it well.168DiscussfreeHow to Create an Inexpensive but Effective Employee Training Program
Cate gives her top tips on creating a training programme that will keep employees motivated with little to no budget.241DiscussfreeWhat Not To Do When Courting Investors
Tips on what NOT to do when approaching to potential investors to avoid being blacklisted.142Discusslibrary_addfreeHow to Create Target Customer Personas to Help Your Marketing
In this video, Cate gives actionable tips on how you can create target personas to aid marketing efforts.246Discussfree5 Minute Finance Lesson: Balance Sheet
A brief overview of the balance sheet to give you a better understanding of your business' financial state.205DiscussfreeAnalyzing Your Startup or Small Business with SWOT Analysis
This video will show you how to use SWOT Analysis in your business strategy development.202Discussfree5 Minute Finance Lesson: Income Statement
A 5-minute overview on the income statement to help entrepreneurs understand their business finances.171DiscussfreeHow to Create a Strategic Plan for Your Startup or Small Business
This video outlines the elements of a strong strategic plan and how to create one for your business.176DiscussfreeThe Basics of Writing a Business Plan
A video on the basic components that go into a business plan for a startup or small business.141Discusslibrary_addfree
