Market Whitespace Analysis Templates
Originally published: 12/02/2024 09:11
Last version published: 29/09/2024 13:31
Publication number: ELQ-96839-3
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Market Whitespace Analysis Templates

19 Powerpoint Templates to perform standardized research and create Market Whitespace Analysis reports.

Description
SLIDES ARE ORGANIZED BASED ON THE FOLLOWING FRAMEWORK
  • Current Market Landscape:
    • What is the current state of the market?
    • Who are the key players, and what are their strengths and weaknesses?
    • What are the prevailing trends and dynamics in the market?
  • Customer Segmentation:
    • How is the market currently segmented?
    • Are there specific customer segments that are not adequately addressed by existing products or services?
  • Unmet Needs:
    • What are the unmet needs or pain points of customers in the current market?
    • Are there any gaps in existing solutions that leave room for improvement?
  • Competitive Analysis:
    • What products or services do your competitors offer?
    • Where are the gaps in the offerings of your competitors?
    • What are the strengths and weaknesses of your competitors?
  • Emerging Trends:
    • What emerging trends or technologies could impact the market?
    • Are there new consumer behaviors or preferences that could create opportunities?
  • Regulatory Landscape:
    • Are there any regulatory changes or upcoming legislation that could create whitespace opportunities?
    • How might changes in regulations affect the market?
  • Technology and Innovation:
    • Are there technological advancements that could open up new possibilities?
    • How can innovation be leveraged to address unmet needs or improve existing solutions?
  • Customer Feedback:
    • What are customers saying about existing products or services in the market?
    • Are there common complaints or desires that signal potential whitespace opportunities?
  • Distribution Channels:
    • How are products or services currently distributed in the market?
    • Are there alternative or more efficient distribution channels that could be explored?
  • Global Perspective:
    • How does the market vary globally?
    • Are there successful strategies or products in other markets that could be adapted to the current market?
  • Economic Factors:
    • How might economic factors, such as changes in income levels or economic downturns, create whitespace opportunities?
  • Collaboration Opportunities:
    • Are there potential partnerships or collaborations that could lead to innovative solutions?
    • How might working with other businesses or industries uncover whitespace opportunities?
  • Feasibility and Resources:
    • Do you have the resources and capabilities to pursue whitespace opportunities?
    • What is the feasibility of entering a new segment or creating a new product?
  • Risk Assessment:
    • What are the potential risks associated with entering a whitespace opportunity?
    • How can these risks be mitigated?

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