Originally published: 15/01/2018 15:06
Last version published: 02/03/2018 16:01
Publication number: ELQ-46117-2
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How to Complete a SWOT Analysis

Explanation of a SWOT Analysis and how to conduct one.

People or companies use SWOT Analysis to conduct an objective analysis of a business. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. As well as looking internally at the company- at their strengths and weaknesses- companies are also advised to investigate the external environment to spot opportunities and threats. This video explains what a SWOT Analysis is before providing some examples of what could be considered in each segment.

Length: 14 minutes 47 seconds

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