Social Media Platform – Dynamic 10 Year Financial Model

Description
User-friendly Financial Model presenting a business scenario of a Startup Social Media Platform Development.


The model includes assumptions and calculations of Initial Investment Costs, Paid and Organic Users Acquisition, 2 different revenue sources (Subscriptions and Advertising), Platform direct Costs (Direct Payroll, Support, Hosting, etc.), Payroll, Operating Expenses, Fixed Assets & Depreciation, Financing through Debt & Equity and Exit Valuation assumptions in case of a potential sale of the business.


The model follows Financial Modeling Best Practices principles, is fully customizable and has a dynamic functionality allowing users to select the desired forecasted Years (1 to 10).
Detailed instructions for the functionality of the model are included in the Excel file.


Inputs:
• User Acquisition metrics (Paid & Organic, Churn Rate)
• Subscription Revenue Assumptions (3 types of subscription packages, 4 types of payment plans, subscription fees, and discount % per package)
• Advertising Revenue Assumptions (Number and length of sessions per user, impressions, effective cost per Mil, etc.)
• Direct Cost Assumptions (Direct Payroll, Hosting, Subscribers support, etc.)
• Payroll per Department, OpEx & CapEx Assumptions
• Financing & Capital Structure – Uses & Sources of Cash analysis (Financing through Equity & Debt)
• Exit Year Scenario & Valuation Multiples


Outputs:
• Monthly Operating Budget
• Budget vs Actual Variance Analysis
• Dynamic 10 Year Forecast (3 Statement Model)
• Summary of various KPIs and Financial Ratios (Revenue & Cost Metrics, ROE, ROIC, Profit Margins, etc.)
• Dynamic Dashboard with key metrics & charts analyzing business performance on an annual basis.
• Business Valuation (incl. Enterprise & Equity Value, DCF, Terminal Value, Unlevered & Levered Cash Flow, Project Return Metrics & Sensitivity Analysis)
• PE Distribution Waterfall Model, including an 80/20 split and a GP catch up assumption.
• Professional Executive Summary (can be used for investment decisions)


Instructions on the use of the model are included in the Excel file.


Help & Support
Committed to high quality and customer satisfaction, all our templates follow best practice financial modeling principles and are thoughtfully and carefully designed, keeping the user’s needs and comfort in mind.
No matter if you have no experience or you are well versed in finance, accounting, and the use of Microsoft Excel, our professional financial models are the right tools to boost your business operations!
If you however experience any difficulty while using this template and you are not able to find the appropriate guidance in the provided instructions, please feel free to contact us for assistance.
If you need a template customized for your business requirements, please e-mail us and provide a brief explanation of your specific needs.