Marketing KPI Dashboard Excel Template
Originally published: 08/10/2018 14:57
Last version published: 12/11/2019 15:55
Publication number: ELQ-98843-3
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Marketing KPI Dashboard Excel Template

This Marketing KPI Dashboard efficiently analyses the performance of your company's marketing campaigns.

This Marketing KPI Dashboard by Someka is a useful tool for assessing a company’s marketing strategy.

When evaluating marketing strategies, it is crucial to define by which key performance metrics the evaluation will be conducted.

This Excel template is comprised of the most commonly used marketing KPIs, and these are then divided into 7 categories:

1. Brand metrics: Brand Equity/Value | Brand Value Growth Rate

2. Sales Effectiveness: Market Share | Sales Revenue

3. Customer metrics: Customer Lifetime Value | Cost Associated per Lead Acquisitions

4. Product Pricing Indicators: Gross Profit Margin | Break Even Point | Price Elasticity of Demand | Contribution Margin (Cont. to Sales Ratio) | Margin of Safety

5. Promotion Efficiency: Conversion Rate

6. Digital Marketing Metrics: Bounce Rate | Avg. Session Duration | Landing Page Conversion Rate | Click Through Rate (CTR) | Cost per Click (CPC) | Cost per Acquisition

7. Budget Metrics: Marketing Budget Ratio (MER: Marketing Expenses/Total Revenues) | Staying in Budget

The user is not, however, limited by these metrics, and is free to upload his/her own. Comparisons can also be made with past years’ figures and future company targets.

These statistics are then reproduced as charts, allowing the user to easily read and compare the trends.

Key Features:

- Principal Marketing KPIs included

- Trend charts

- Previous year and target comparisons

- Monthly and cumulative analysis

The accompanying video offers a quick and simple tutorial of how to navigate the Excel Model. It also demonstrates how easy it is to input one’s own metrics into the template for a more bespoke output.

This KPI Dashboard is compatible with Microsoft Excel 2007 and later versions.

This Best Practice includes
1 Excel Spreadsheet, 1 YouTube Video

Acquire business license for $40.00

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  • crdeleon23(last updated: 29/04/2021 15:25)


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