Ecommerce Financial Model (Basic Version)
  • Ecommerce Financial Model (Basic Version)
  • Ecommerce Financial Model (Basic Version)
  • Ecommerce Financial Model (Basic Version)
  • Ecommerce Financial Model (Basic Version)
  • Ecommerce Financial Model (Basic Version)
  • Ecommerce Financial Model (Basic Version)
  • Ecommerce Financial Model (Basic Version)
Originally published: 29/09/2020 10:44
Last version published: 01/10/2020 12:20
Publication number: ELQ-35845-2
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Ecommerce Financial Model (Basic Version)

Financial model template for any ecommerce businesses (physical and digital products, dropshipping and inventory)

Description
This model template is for entrepreneurs or startup founders looking for a financial model to create a sound financial plan with all the key assumptions and metrics specific to ecommerce. It suitable for any ecommerce business (physical or digital products, dropshipping and inventory).

Please note this is the Basic version, which is suitable for early stage startups and budgeting purposes. If you are looking for a 3 financial statements financial model instead with built-in valuation and fundraising tools, please have a look at our Premium ecommerce financial model there:
https://www.eloquens.com/tool/0yqZfYn3/startups/e-commerce/ecommerce-financial-model-premium-version

Here is the detailed list of tabs I included within this model and the link between them:

1/ Settings
List key assumptions that flow through the model. This is your a simple tab where you can modify key inputs such as corporate tax rate, fiscal year end or first forecasted month without modifying any other tab. P&L, cash flow statement, balance sheet and metrics will automatically update accordingly in their respective tabs.

2/ Metrics
Exhaustive list of metrics their monthly and yearly evolution.

3/ Operating Model
Main tab, this is the operating model i.e. the P&L, simplified cash flow statement and balance sheet. All the following tabs flow through this sheet.

4/ Marketing Funnel
This tab is the very start of the revenue build model. It calculates number of orders from numbers of sessions and users. The output (orders and users) flow through the Revenue Build & COGS and Customers Cohort tabs.

5/ Revenue Build & COGS
Follow up with Marketing Funnel, this tab calculates key metrics such as number of items sold, Gross Merchandise Value, returns, cancellations and associated COGS. Flows through the Operating Model.

6/ Customers Cohort
Follow up with Marketing Funnel, this tab returns the number of New and Returning Paid Customers, as per an industry standard cohort model based on churn assumptions. Flows through the Operating Model.

7/ SG&A
Exhaustive list of Selling, General and Administrative expenses of a typical Ecommerce business from Payment costs, Handling, Warehouse rent to Photography, Hosting, Fraud among others. Flows through the Operating Model.

8/ Hiring Plan
Detailed list of all FTEs per team (Management, Engineering, Marketing, etc.) and salary costs. Flows through the Operating Model.

Thank you!

Remi G.

This Best Practice includes
1 fully editable spreadsheet (xlsx. format, suitable for Excel or Google Sheets)

Acquire business license for $39.00

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Further information

Looking for a simplified financial plan for your ecommerce business? This model is made for you.

This model template is for entrepreneurs or startup founders looking for a simplified financial model to create a sound financial plan with all the basic key assumptions and metrics specific to ecommerce.

It is not for startups looking for fundraising or established businesses looking for a comprehensive and dynamic model, for which we recommend to buy the Premium template instead (available on Eloquens)

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