Last version published: 09/02/2018 10:52
Publication number: ELQ-43265-3
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FAB (Feature - Advantage – Benefit) Tool
The FAB tool asks you questions on how to describe your service or products in terms of Feature - Advantage – Benefit.
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Eye-opening approach to understand your customers' needs.
Forces you to focus on what is most important for your customers.
Makes you innovate your product to better fit customer needs.
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