Brand Manager Business Model (UNLOCKED)
Originally published: 07/08/2019 15:46
Last version published: 01/01/2020 23:04
Publication number: ELQ-65735-4
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Brand Manager Business Model (UNLOCKED)

Business Model for a Brand Manager to understand the financial implications of each revenue stream

NOTE: A free DEMO version of this model can be found at:

Model contains:
● Robust Assumptions tab for granular input of Brand's product & service SKUs
● Comprehensive operational model with multiple sources of online & offline Revenue: Users, Subscriptions, Sponsorship, Productions, Transactions, and room for more
● Detailed Income Statements: Traditional, per Subscriber, and Cumulative

This is a very robust and granular model for the Manager of a multi-faceted brand (perhaps that of a celebrity) that contains multiple revenue sources, both online and off.

It requires an intimate understanding of the revenue opportunities available to the brand, and prompts the user for opportunities they may have initially overlooked.

As with all models at ExcelModels, this workbook contains separate tabs containing integrated financial statements: Income Statement, Balance Sheet, and Cash Flow Statement. All checks and balances are in-place, highlighting areas (such as a negative cash balance) where the user needs to adjust assumptions elsewhere.

This template contains clearly-labeled input cells. All other cells are locked for calculation, labeling, or other use. This focuses the user on the Key Assumptions they have control over, and prompts an accurate forecast.

We also provide model customization and build-out on an hourly or project basis. Please contact us for more information. Thanks.

This Best Practice includes
1 Excel file

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