Originally published: 30/09/2020 13:03
Publication number: ELQ-16503-1
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Brand You: How to Maximise the Impact of your Personal Brand

Want to maximise your personal brand? 'Brand You' is the video course that does just that!

Find out what it takes to become your own head marketer with this free video course!

Nowadays, in the ‘Age of the Individual’, it is essential for you to understand the importance of branding no matter what age, position, or industry that you’re in. We need to start believing that we are the CEOs of our own businesses and our role is to be our own marketers for the brand called ‘You’.

Tom wants you to begin considering yourself as a brand. Not just an ‘employee’, ‘worker’, or ‘staffer’, but a whole brand that you are the brand manager for every single day. In reality, you don’t belong to any company for life and you’re not defined by your job titles or descriptions. Starting today, the one ‘company’ you belong to is yourself, and you’re defined by your brand.

Ask yourself the questions that brand managers at the biggest companies like Coke, Nike or The Body Shop would, to start really thinking like your own brand manager. Tom proposes questions like: What is it about my product that makes it different?

Identify the characteristics or qualities that make you stand out from your competitors, or in this case, your colleagues. He encourages you question whether you have done anything to make yourself different.

It’s simple: You are a brand and you are in control of your brand. There is no one right way to build this brand called ‘You’. Except this: Begin today with this video course.

About the Author
Tom J. Peters is the co-author of In Search of Excellence, the business book that changed the world.
Check out his latest book is The Little Big Things: 163 Ways to Pursue Excellence.

This Best Practice includes
Video course (19 videos)

Thomas J. Peters offers you this Best Practice for free!

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