Social Media Manager Business Model (DEMO)
Originally published: 16/07/2019 13:14
Last version published: 05/11/2019 02:16
Publication number: ELQ-41677-6
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Social Media Manager Business Model (DEMO)

Forecast model for Social Media Managers to track costs, KPIs and ROI on digital activities.

NOTE: An UNLOCKED version of this model can be purchased at:

● Tracks channel's users, events, ad revenue, COGS, payroll, & overhead
● 36-mo EBITDA & FCF calculations

This model contains:
● Custom-designed Assumptions column permits robust granularity by row (pre-keyed with default values)
● Tracks Social Media Channel's Users, Events, and Ad revenue, as well as COGS, Payroll, and Overhead
● Input tabs for Payroll & Overhead
● 36-month color-coded P&L calculates EBITDA, Capitalization, and Cash Position
● Includes 6 tabs for summary input of additional Lines of Business

The Social Media Manager Business Model enables the user to respond to all potential revenue and cost centers associated with a business or product that generates revenue through social media participation.

As with all models at ExcelModels, this workbook contains separate tabs containing integrated financial statements: Income Statement, Balance Sheet, and Cash Flow Statement. All checks and balances are in-place, highlighting areas (such as a negative cash balance) where the user needs to adjust assumptions elsewhere.

This template contains clearly-labeled input cells. All other cells are locked for calculation, labeling, or other use. This focuses the user on the Key Assumptions they have control over, and prompts an accurate forecast.

We also provide model customization and build-out on an hourly or project basis. Please contact us for more information. Thanks.

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