Saas Freemium Financial Projection Template Excel
Originally published: 04/04/2019 10:40
Last version published: 05/01/2021 09:29
Publication number: ELQ-29403-16
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Saas Freemium Financial Projection Template Excel

Get Your Saas Freemium Pro-forma Template. There's power in Cash Flow Projections and the insight they can provide

Model Highlights

The saas freemium excel pro forma template is a full-dimensional 5-year financial planning template for a company operating in a saas freemium business niche. The template would suit both a saas freemium startup as well as a running small saas freemium.
Use Saas Freemium Financial Projection Excel to get funded by banks, angels, grants, and VC funds. Unlocked - edit all - last updated in Sep 2020.

Model Overview

This well-tested, robust, and powerful saas freemium budget spreadsheet is your solid foundation to plan a saas freemium business model. Experienced Excel users are free to adjust all sheets as needed, to handle specific business requirements, or to get into greater detail.


A very sophisticated Saas Freemium Financial Projection Excel, whatever size and stage of development your business is. Minimal previous planning experience and very basic knowledge of Excel is required: however, fully sufficient to get quick and reliable results.

Identify cash gaps and surpluses before they happen.
Forecasting your future cash balance helps you see well in advance when you may have a cash deficit that could hurt your business. Cash Flow Pro Forma will give you enough time to take action to prevent a crisis. It will enable you to access better loan rates or speed up incoming payment to bridge the gap. On the other side, if you know ahead of time that the large lump of cash will lay in your bank account within the next three months. In this case, you might need to explore options to reinvest it in your business to drive growth.

Great Value for Money
Use a robust and proven Saas Freemium Pro Forma Projection based on years of experience at an affordable price. This excel financial model template has a one-off payment and absolutely no hidden fees or monthly payments.

Get a robust, powerful financial model which is fully expandable
This well-tested, robust and powerful Saas Freemium 3 Way Forecast Model is your solid foundation to plan saas freemium business model. Advanced users are free to expand and tailor all sheets as desired, to handle specific requirements or to get into greater detail.

Predict the Influence of Upcoming Changes
Does your company plan to purchase new equipment or to launch a new product? Cash Flow Statement Forecast enable you to obtain a complete picture of the effect that specific changes will have on your Projected Cash Flow Statement. When planning your finances in the Cashflow Forecast, you will forecast cash inflows and outflows based on future invoices, bills due, and payroll. You can then create multiple 'what if' scenarios, such as buying new equipment to choose the best way for you. Forecasting shows you how the upcoming changes will affect your cash balance.

Identify potential shortfalls in cash balances in advance.
The Saas Freemium Financial Model works like an 'early warning system.' It is, by far, the most significant reason for a Cash Flow Statement Forecast.


3 Way Forecast benchmark tab calculates the company's key performance indicators, either business or financial, and finds an industry-wide average as a comparison. The industry average metrics are then used to determine the relative value for benchmarking analysis.

Financial benchmarks are essential for the financial planning of the companies, especially for start-ups. These studies help companies determine the 'best practice' companies within the industry and compare their own financial results with these best practices. It is a useful financial and strategic management tool.

CapEx is important both for the start-ups and actively growing companies that put their efforts in investing in a new property, plant, and equipment (PP&E), as well as new products and new technologies. Such capital expenditures usually make a significant part of the company's expenditures; therefore, financial analysts and investors pay close attention to this financial report.
The company should reflect its capital expenditures in the Balance Sheet, and this type of expenditure does not significantly impact cash flows.

Loan opt-in
Calculating the necessary payments related to the obtained loan or mortgage is essential, especially for start-ups. At the same time, many companies may find this calculation to be a difficult task. In this case, our Profit Loss Projection has a loan amortization schedule with an amortization calculator will help to plan and list these loan payments.

Financial KPIs
With the help of the financial key performance indicators (KPIs), you can track your company's performance and improve its financial health. This Saas Freemium Three Way Financial Model allows showing the key performance indicators in the form of charts.

Top Revenue
When the company's management starts to make a Excel Financial Model, revenue is the most crucial component in the Financial Model. Revenue is one of the main drivers of the enterprise's value in the Budget Spreadsheet. That is why financial analysts must pay special attention to the planning and devising the best strategy to approach modeling future revenue streams.

Revenue forecasts should also have assumptions about the growth rate based on historical financial data. Users can find all the components of wise financial planning of the revenue streams in our Saas Freemium Excel Pro Forma.

Top Expenses
This Saas Freemium Profit Loss Projection has a Top expenses tab that displays your company's four most significant expense categories and the rest of the expenses as the 'other'.

Liquidity KPIs
Current Ratio. The current ratio is a liquidity ratio that helps users measure a company's ability to meet short-term obligations that should be paid within a year. This financial metric tells investors how a company can maximize the current assets on its balance sheet to cover its current debts.


Increase your productivity with Excel Templates. Plan future Cash Flow Statements to avoid Cash Flow shortfalls. Manage finance with Budgeting Spreadsheets.

- Henry Sheykin

This Best Practice includes
1 Freemium Business Model Excel Template with Free and Monthly Recurring Revenue tiers with "how to" guide inside

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Further information

The purpose of the Freemium SaaS Business model with Freemium option and 3 tiers (Monthly & Annual Billing) Excel Template is to provide the user with a useful tool to craft an effective strategy for Freemium SaaS business development.

The main purposes of the Freemium SaaS Financial Model Excel Template:

- to forecast new customers acquisition and future behavior
- to track the main SaaS performance indicators - CAC, MRR, ARPU, LTV, MAGIC NUMBER etc;
- to track the main business performance indicators - EBIT, EBITDA, CASH BALANCE, BURN RATE, PRODUCTIVITY etc;
- to calculate expenses on salaries and wages of office workers;
- to calculate expenses on equipment, suppliers, management, education, and advertising;
- to estimate costs of debt and time needed to loan back;
- to build a CapTable with founders, angel and seed rounds and options;
- to calculate a number of visitors using marketing budgets and Cost Per Visit;
- to calculate a number of deals using two-tiered conversion;
- to allocate deals thru the monthly & annual contracts;
- to estimate prices for a monthly & annual subscription;
- to craft an effective strategy for SaaS business development.
- to evaluate your SaaS startup with the DCF method;

It is a generic template so the user will need to tailor the expense assumptions and revenue inputs to their own needs

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