- Valuation Models
- Leveraged Buyout (LBO)
- Private Equity
- Discounted Cash Flow (DCF)
- Corporate Finance
- Real Estate Finance
- Venture Capital
- Financial Markets
- Investment Banking
- Excel Add-Ins
- Stock Valuation
- Mergers & Acquisitions (M&A)
- Comparable Comps Analysis
- Three Statement Financial Models
- Hedge Fund Models
- Wealth Management
- Return On Investment (ROI)
- Restaurant Finance
- Cash Flow
- Balance Sheet
- Income Statement
- Cost Analysis
- Startup KPI Dashboards
- Startup Financial Models
- E-Commerce Financial Models
- Lean Startup
- Raising Capital
- Software-as-a-Service (SaaS)
- Startup Pitch Decks
- Startup Cap Tables
- Startup Business Plans
- Startup Studios
- Startup Lifestyle
- Startup Investors
- Startup Boards
- Design Thinking Process
- Growth Hacking
Branding & Brand Management methods
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What is Branding?
Branding is enhancing the value of a product by aligning it with your company’s brand. This is to create a link in the consumer’s mind between the product and the brand with which it is associated.
What is Brand Management?
This is working to maintain your brand’s image and reputation. Brand management entails ensuring that the brand’s name is associated with positive connotations.
Why is Branding Important?
Branding includes a wide range of elements within your customer’s entire experience. Associated with your brand is how your staff treat clients, how your website looks, who uses your product, your logo. Branding is a huge part of what instils trust in your clients, often leading to repeat purchasing. A reputable brand is likely to have a large client base, whilst a company whose branding has fallen into disrepair is likely to see its desirable clients dwindle.
Advantages of Branding:
- ->It sets you apart from the competition
- ->It helps your staff keep the company goal in mind
- ->It provides value to your business
- ->It provides recognition
- ->It tells a story
Why is Brand Management Important?
Without your commitment to maintaining your brand, you will never find customer commitment to buying from your brand. Strong brands do not come about from nothing. Hard work is required to build and sustain a strong and healthy brand for your business. Included in this ‘hard work’ is consistently defining, positioning, and delivering the brand. It entails managing the tangibles and the intangibles of your brand. For example, in the case of tangible aspects, the product itself in the product industry and the customer experience in the service industry. In the case of intangible aspects, emotional connections and expectations towards your product or service are a huge part of brand management.
Some of the world’s most powerful brands:
- -Google: Google's Identity
- -Coca-Cola: Coca-Cola's Brand
- -Nike:Nike's Branding Strategy
- -McDonalds:McDonalds is now no7 Brand
- -Apple:Apple Heads the World's Most Valuable Brands of 2017
- -PwCPWC Named One of the World's most Powerful Brands
- -L'Oreal:L’Oréal is no25 most popular brand
- -Lego:Lego's Brand Value Skyrocket's in 2017
- -Disney:Disney knows its not just magic that keeps a brand on top
- Developing Authentic Brands Through an Exploration of Corporate Values.41 remove_red_eye5$5.00by Glenn Reid
How to determine and find your "Brand Filter"A Brand Filter is a way of quickly capturing a company's culture. Download this tool to find out how to create one.10 remove_red_eyeLike!freeby Mike Lingle
How to Make Your Business More LikeableAdam Erhart explains a branding strategy you should adopt to make your company more likeable.10 remove_red_eye1freeby Adam Erhart
How to Get Customers to Rave About Your Business and Do Your Marketing for YouCate Costa reveals how you can get customers to do marketing for you, by getting them to rave about your business.New!Like!
Using the Brand Identity Prism to Improve Your MarketingAn overview of how the Brand Identity Prism can improve your marketing for your small business or startup.New!Like!
How To Build a Brand on Social MediaDana Blouin introduces Josh from 'Bearded Fat Loss' who gives 3 actionable tips on building your brand on social media.New!Like!freeby Dana Blouin
How to Build a Brand from ScratchNew York Times best-selling author Jay Baer outlines how best to build up a brand from scratch.New!Like!freeby Jay Baer
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