
Digital Marketing templates 3 comments
What is digital marketing?
Digital marketing is a form of marketing that is conducted on electronic devices or the internet. Due to the ever-expanding number of daily online users, businesses are now more inclined to advertise their products and services digitally. There are various avenues in which to do so, some of which include social media, search engines, email and mobile applications.
What are the different methods of digital marketing?
There are a number of differing ways that organizations attempt to successfully market their content:
Search Engine Optimization (SEO): This is one of the most important ways in which to capitalise on your digital marketing. SEO allows the marketer to increase the visibility of their advertisements by creating content that is more likely to be popular with search engines. With almost 70% of google link clicks deriving from the top 3 results, search engine optimization is an extremely important and valuable way of increasing the click through rates (CTR) on the search engine results page (SERP).
Pay-Per-Click (PPC): This type of digital marketing is where an organization pays for each time their advertisement is clicked on, the higher the CTR generated, the more is paid. This method of marketing involves buying traffic, rather than increasing it in a more organic way, as is perhaps seen with SEO. The most popular PPC system is Google Ads.
Content Marketing: This is a method that has been around for many more years than digital marketing. It is now, however, a popular tool for digital marketers to use. Content marketing involves the creation and sharing of informative and consistent material in order to appeal to a target audience on a longer-term basis. Content marketing can be shared through areas such as blog posts, eBooks, whitepapers and online brochures.
Social Media Marketing (SMM): Simply, this form of online marketing is implemented on social media networks. Marketers create and post content on social media platforms in order to increase exposure and thus popularity for their products and brand name. Some of the most popular social media platforms for SMM include: Facebook, Twitter, LinkedIn and Instagram.
Affiliate Marketing: This digital marketing strategy is where product owners can increase their sales revenue by allowing other businesses to generate commission through recommendation of their product. Although less money is made per sale, as a percentage has to go to the affiliate, they indirectly benefit from their affiliate's marketing strategies.
Email Marketing: This is used to communicate directly to a targeted customer base. It can present deals, offers and more personalised forms of communication, including a specific Call-to-Action (CTA). Some examples of email marketing include: subscription newsletters, welcome emails, follow-up messages and promotions.
How important is Digital Marketing?
This huge increase in online users has seen digital marketing go from just another form of marketing to one of the most important forms for businesses to grow brand and product exposure. It allows businesses, both small and large, to have a global audience with targeted consumers. If you wish to find out more about digital marketing and its importance, please refer to the links below:
- Which SEO KPIs matter most to when your ultimate goal is revenue growth?1871add_shopping_cart$21.00
by V Soozin
The 1st time founders guide to Facebook Marketing
Learn how the highest paid marketers and growth hackers use Facebook differently144Discussadd_shopping_cart$34.00by V Soozin
Digital Marketing Agency Pro Forma Projection
Check Our Digital Marketing Agency Financial Projection Template. Excel Template for your pitch deck to convince1,043Discussadd_shopping_cart$129.00by Henry Sheykin
Digital Marketing KPI Dashboard Excel Template
This Digital Marketing KPI Dashboard is a great tool for producing digestible reports on marketing campaigns.2,132Discussadd_shopping_cart$40.00by Someka
Ad Copy Writing Checklist To Get More Conversions & Sales
Learn how to write better ads!46Discussadd_shopping_cartfreeby Jack Paxton
Online traffic builder
Forecast and analyse your online traffic to your platform including marketing channels and budgetsNew!Discussadd_shopping_cartfreeby Almax Partners
Buyer Persona Powerpoint Template & Guide
14 slide deck explaining you how to create a Buyer Persona in powerpoint for you to portray your ideal customer.2,750Discussadd_shopping_cart$27.00by Anna Boiko
Digital Marketing Agency Terms and Conditions Template
A terms and conditions template tailored for digital marketing agencies.1,336Discussadd_shopping_cartfreeby Jonathan Lea
How to build a successful Digital Marketing and Measurement Model
A 5-step guide to perfecting your digital marketing and measurement model.1,1291add_shopping_cartfreeby Avinash Kaushik
Digital Marketing Template
A template for on-going business activity and businesses of all sizes.1,174Discussadd_shopping_cartfreeby Brynn M Beetge
Adsense Revenue Excel Calculator
This Adsense Revenue Calculator is great for analysing the potential revenue of running an Adsense campaign.504Discussadd_shopping_cartfreeby Someka
Marketing Campaign Return on Investment (ROI) Calculator
This Marketing Campaign ROI Calculator template will help you improve your marketing channels and metrics.107Discussadd_shopping_cartfreeby Someka
Digital Strategy Agency Financial Plan
Order Your Digital Strategy Agency Pro-forma Template. Excel Template for your pitch deck to convince Investors.72Discussadd_shopping_cart$129.00by Henry Sheykin
Email Marketing Agency Financial Plan
Check Email Marketing Agency Financial Model Template. Allows you to start planning with no fuss and maximum of help112Discussadd_shopping_cart$129.00by Henry Sheykin
Web Audit Kit
Take a good look at your website with this Web Audit Kit.501add_shopping_cartfreeby Lorraine Ball
Campaign Performance Dashboard
This Data Studio dashboard shows data from Google Ads in one-screen view taking real-time data directly from Google Ads.49Discussadd_shopping_cart$25.00by Serhii Kovchenko
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