
Competitor Analysis templates
What is Competitor Analysis?
The phrase ‘competitor analysis’ is quite self-explanatory; it is analyzing your competitors. This is to get an insight into what your competitors are doing so that you may internally evaluate based on comparison.
What is competitor analysis used for?
Competitor analysis is used to answer a range of questions:
- -Who are my competitors?
- -What are they selling?
- -What is their market share?
- -What are their strategies- past and present?
- -What are their strengths and their weaknesses?
- -What potential opportunities do they provide?
- -What threats do they pose?
- -What do they use for advertising purposes?
From these answers should stem a comprehensive plan focusing on what your company should do to gain or maintain competitive advantage.
What types of competitor are there?
There are a range of competitors that businesses may come across when competing in a market, some of which include:
Market Leader: The market leader, which is an organization, product, or brand, has the greatest percentage of sales revenue in a particular market. This type of competitor may not be the main competitor to your business, however.
Market Challengers: Although not the most successful competitors in the market, they are still a very dangerous part of a market. With most challengers working hard to gain more of a market share, competing with this type of business, product, or brand, is no easy task.
Market Followers: This type of competitor will follow the trends and decisions of the market leader, avoiding an risky or volatile decision-making. It refrains from disruption and rarely challenges a market leader.
Market Nichers: Simply put, this is a type of competitor that makes niche products for a niche audience. This means that they will be specific and highly customized in their products. These competitors, again, rarely partake in confrontation with larger organizations, although they are able to generate high profits.
Helping you pay attention to what is happening outside your organisation
As important as it is to keep focused on what is going on inside your company, competitor analysis is designed to help you improve. If you don’t look externally, you will fall behind internally by not keeping up to date with the market’s players and their activities.
Companies should organize their schedules in a way that will ensure company time is being balanced appropriately between analyzing competitors and incorporating what they’ve learned, along with ensuring that their priorities are in order.
What are the methods, models, frameworks and tools used to do a Competitor Analysis?
There a quite a lot of methods, models, frameworks and tools that can be used to carry out a competitor analysis for your company. Strategy Consulting firms, Strategy Professors and Academics as well as industry professionals have build many of them over the years. You can find some of them here in the Eloquens Catalog below. Feel free to have a look! You will perhaps find the ideal competitor analysis template or examples which will help you build your own tools.
If you’d like to read more on Competitor Analysis, follow these links:
- ->Brands Competitor Analysis by Cygnis Media
- ->What is Competitive Analysis by Entrepreneur.com
- ->The Marketing Competitor Analysis by PestleAnalysis
Most popular templates
- Show a clear comparison of your competitors' key features4,425Discussadd_shopping_cart$6.00
by WMI Consulting
Pricing Positioning - Industry Competitor Analysis Template Slide
A PowerPoint Slide for any business to compare the average price, and price range of its offering versus competition.667Discussadd_shopping_cart$7.00by Tim Demoures
Actors Mapping
Map actors or market segments on a single page to qualify your market and spot business opportunities.1,224Discussadd_shopping_cart$6.00by WMI Consulting
Competitor Key Figures
An overview of your competitor's main figures evolution through several graphs.1,569Discussadd_shopping_cart$10.00by WMI Consulting
Market Positioning VS Competition - Industry Template - Four Quadrant Matrix Slide
A PowerPoint Template to position a company/product or service in its market in a given industry.3131add_shopping_cart$9.00by Tim Demoures
Competitor zoom
Build a simple and impactful presentation of a specific competitor.167Discussadd_shopping_cart$4.00by WMI Consulting
Recap of Category 1 Actors
Build a valuable description of the leading actors on a market.517Discussadd_shopping_cart$4.00by WMI Consulting
Competitor Analysis - Net Promoter Score (NPS) PowerPoint Slide Template & Excel Model
A PowerPoint Template Slide to show your business' NPS Score vs Competition to help strategic investment decisions.213Discussadd_shopping_cart$9.00by Tim Demoures
Competitors Scale
Give a scaled overview of the main competitors in a given market.820Discussadd_shopping_cartfreeby WMI Consulting
Largest Operators and Key Figures
Understand how to describe the main actors on a market.461Discussadd_shopping_cart$4.00by WMI Consulting
Positioning and Size vs Competition
Show graphically your positioning compared to your competitors.260Discussadd_shopping_cart$4.00by WMI Consulting
How to Talk About Your Competitive Landscape In Your Investor Pitch
How to address your competition when pitching to investors.110Discussadd_shopping_cartfreeby Donna Griffit
A Competitive Analysis Template To Help You Outsmart The Competition
This is a template for social media competitive analysis605Discussadd_shopping_cartfreeby Hootsuite
Competitive Analysis Template Toolkit
This toolkit allows users to document competitive intelligence such as company demographics, pricing strategies, market573Discussadd_shopping_cartfreeby Victoria Vessella
The Business Model Environment Tool
Use this tool to scan for opportunities and potentially disruptive threats in your Business Model Environment.1,944Discussadd_shopping_cartfreeby Alex Osterwalder
Competitive Strategy: How to Create a Long Term Sustainable Competitive Advantage
An explanation of competitive strategy and how you can build a long-term competitive advantage.116Discuss
priced templates
Market Positioning VS Competition - Industry Template - Four Quadrant Matrix Slide
A PowerPoint Template to position a company/product or service in its market in a given industry.3131add_shopping_cart$9.00by Tim Demoures
Pricing Positioning - Industry Competitor Analysis Template Slide
A PowerPoint Slide for any business to compare the average price, and price range of its offering versus competition.667Discussadd_shopping_cart$7.00by Tim Demoures
Competitor Analysis - Net Promoter Score (NPS) PowerPoint Slide Template & Excel Model
A PowerPoint Template Slide to show your business' NPS Score vs Competition to help strategic investment decisions.213Discussadd_shopping_cart$9.00by Tim Demoures
Actors Mapping
Map actors or market segments on a single page to qualify your market and spot business opportunities.1,224Discussadd_shopping_cart$6.00by WMI Consulting
Competitor Key Figures
An overview of your competitor's main figures evolution through several graphs.1,569Discussadd_shopping_cart$10.00by WMI Consulting
Compared features of competition
Show a clear comparison of your competitors' key features4,425Discussadd_shopping_cart$6.00by WMI Consulting
Competitor zoom
Build a simple and impactful presentation of a specific competitor.167Discussadd_shopping_cart$4.00by WMI Consulting
Recap of Category 1 Actors
Build a valuable description of the leading actors on a market.517Discussadd_shopping_cart$4.00by WMI Consulting
Largest Operators and Key Figures
Understand how to describe the main actors on a market.461Discussadd_shopping_cart$4.00by WMI Consulting
Positioning and Size vs Competition
Show graphically your positioning compared to your competitors.260Discussadd_shopping_cart$4.00by WMI Consulting
Competitor Pricing Analysis
Competitor Pricing Comparison Analysis203Discussadd_shopping_cart$16.00by Steve Lindsey
Newly published
Competitor Analysis - Net Promoter Score (NPS) PowerPoint Slide Template & Excel Model
A PowerPoint Template Slide to show your business' NPS Score vs Competition to help strategic investment decisions.213Discussadd_shopping_cart$9.00by Tim Demoures
Pricing Positioning - Industry Competitor Analysis Template Slide
A PowerPoint Slide for any business to compare the average price, and price range of its offering versus competition.667Discussadd_shopping_cart$7.00by Tim Demoures
Market Positioning VS Competition - Industry Template - Four Quadrant Matrix Slide
A PowerPoint Template to position a company/product or service in its market in a given industry.3131add_shopping_cart$9.00by Tim Demoures
Competitor Analysis Template Excel Template
Track and analyse competitors to develop strategies to remain or become competitive.889Discussadd_shopping_cartfreeby Someka
Competitor Pricing Analysis
Competitor Pricing Comparison Analysis203Discussadd_shopping_cart$16.00by Steve Lindsey
Competitive Forces Model (Porter's Five Forces)
This competitive forces model is a useful for analyzing the six forces affecting a company's competitive position.886Discussadd_shopping_cartfreeby CFI
How to Position Competitors Without Any Negativity
7 Ways to Position Competitors Without Any Negativity42Discussadd_shopping_cartfreeby Marty Zwilling
Competitive Map Excel Template
This tool can be used to analyse how a company/product is positioned compared to other companies/products.726Discussadd_shopping_cartfreeby Alberto Scappini
Competitive Strategy: How to Create a Long Term Sustainable Competitive Advantage
An explanation of competitive strategy and how you can build a long-term competitive advantage.116DiscussThe Business Model Environment Tool
Use this tool to scan for opportunities and potentially disruptive threats in your Business Model Environment.1,944Discussadd_shopping_cartfreeby Alex Osterwalder
Competitive Analysis Template Toolkit
This toolkit allows users to document competitive intelligence such as company demographics, pricing strategies, market573Discussadd_shopping_cartfreeby Victoria Vessella
A Competitive Analysis Template To Help You Outsmart The Competition
This is a template for social media competitive analysis605Discussadd_shopping_cartfreeby Hootsuite
How to Talk About Your Competitive Landscape In Your Investor Pitch
How to address your competition when pitching to investors.110Discussadd_shopping_cartfreeby Donna Griffit
Competitor zoom
Build a simple and impactful presentation of a specific competitor.167Discussadd_shopping_cart$4.00by WMI Consulting
Competitor Key Figures
An overview of your competitor's main figures evolution through several graphs.1,569Discussadd_shopping_cart$10.00by WMI Consulting
Compared features of competition
Show a clear comparison of your competitors' key features4,425Discussadd_shopping_cart$6.00by WMI Consulting
Full catalog
Market Positioning VS Competition - Industry Template - Four Quadrant Matrix Slide
A PowerPoint Template to position a company/product or service in its market in a given industry.3131add_shopping_cart$9.00by Tim Demoures
Pricing Positioning - Industry Competitor Analysis Template Slide
A PowerPoint Slide for any business to compare the average price, and price range of its offering versus competition.667Discussadd_shopping_cart$7.00by Tim Demoures
Competitor Analysis - Net Promoter Score (NPS) PowerPoint Slide Template & Excel Model
A PowerPoint Template Slide to show your business' NPS Score vs Competition to help strategic investment decisions.213Discussadd_shopping_cart$9.00by Tim Demoures
Actors Mapping
Map actors or market segments on a single page to qualify your market and spot business opportunities.1,224Discussadd_shopping_cart$6.00by WMI Consulting
Competitor Key Figures
An overview of your competitor's main figures evolution through several graphs.1,569Discussadd_shopping_cart$10.00by WMI Consulting
Competitive Forces Model (Porter's Five Forces)
This competitive forces model is a useful for analyzing the six forces affecting a company's competitive position.886Discussadd_shopping_cartfreeby CFI
Competitor Analysis Template Excel Template
Track and analyse competitors to develop strategies to remain or become competitive.889Discussadd_shopping_cartfreeby Someka
Competitive Map Excel Template
This tool can be used to analyse how a company/product is positioned compared to other companies/products.726Discussadd_shopping_cartfreeby Alberto Scappini
The Business Model Environment Tool
Use this tool to scan for opportunities and potentially disruptive threats in your Business Model Environment.1,944Discussadd_shopping_cartfreeby Alex Osterwalder
Competitors Scale
Give a scaled overview of the main competitors in a given market.820Discussadd_shopping_cartfreeby WMI Consulting
Compared features of competition
Show a clear comparison of your competitors' key features4,425Discussadd_shopping_cart$6.00by WMI Consulting
Competitive Analysis Template Toolkit
This toolkit allows users to document competitive intelligence such as company demographics, pricing strategies, market573Discussadd_shopping_cartfreeby Victoria Vessella
A Competitive Analysis Template To Help You Outsmart The Competition
This is a template for social media competitive analysis605Discussadd_shopping_cartfreeby Hootsuite
Competitor zoom
Build a simple and impactful presentation of a specific competitor.167Discussadd_shopping_cart$4.00by WMI Consulting
Recap of Category 1 Actors
Build a valuable description of the leading actors on a market.517Discussadd_shopping_cart$4.00by WMI Consulting
Largest Operators and Key Figures
Understand how to describe the main actors on a market.461Discussadd_shopping_cart$4.00by WMI Consulting
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