
Branding & Brand Management methods
What is Branding?
Branding is enhancing the value of a product by aligning it with your company’s brand. This is to create a link in the consumer’s mind between the product and the brand with which it is associated.
What is Brand Management?
This is working to maintain your brand’s image and reputation. Brand management entails ensuring that the brand’s name is associated with positive connotations.
Why is Branding Important?
Branding includes a wide range of elements within your customer’s entire experience. Associated with your brand is how your staff treat clients, how your website looks, who uses your product, your logo. Branding is a huge part of what instils trust in your clients, often leading to repeat purchasing. A reputable brand is likely to have a large client base, whilst a company whose branding has fallen into disrepair is likely to see its desirable clients dwindle.
Advantages of Branding:
- ->It sets you apart from the competition
- ->It helps your staff keep the company goal in mind
- ->It provides value to your business
- ->It provides recognition
- ->It tells a story
Why is Brand Management Important?
Without your commitment to maintaining your brand, you will never find customer commitment to buying from your brand. Strong brands do not come about from nothing. Hard work is required to build and sustain a strong and healthy brand for your business. Included in this ‘hard work’ is consistently defining, positioning, and delivering the brand. It entails managing the tangibles and the intangibles of your brand. For example, in the case of tangible aspects, the product itself in the product industry and the customer experience in the service industry. In the case of intangible aspects, emotional connections and expectations towards your product or service are a huge part of brand management.
Some of the world’s most powerful brands:
- -Google: Google's Identity
- -Coca-Cola: Coca-Cola's Brand
- -Nike:Nike's Branding Strategy
- -McDonalds:McDonalds is now no7 Brand
- -Apple:Apple Heads the World's Most Valuable Brands of 2017
- -PwCPWC Named One of the World's most Powerful Brands
- -L'Oreal:L’Oréal is no25 most popular brand
- -Lego:Lego's Brand Value Skyrocket's in 2017
- -Disney:Disney knows its not just magic that keeps a brand on top
- Business Model for a Brand Manager to understand the financial implications of each revenue stream374Discussadd_shopping_cartfree
by ExcelModels
How to determine and find your "Brand Filter"
A Brand Filter is a way of quickly capturing a company's culture. Download this tool to find out how to create one.163Discussadd_shopping_cartfreeby Mike Lingle
How to Build A Premier Brand
8 Lessons From The Field on Building A Premier Brand142Discussadd_shopping_cartfreeby Marty Zwilling
Value Amplification Model
Developing Authentic Brands Through an Exploration of Corporate Values.248Discussadd_shopping_cartfreeby Glenn Reid
How to Make Your Business More Likeable
Adam Erhart explains a branding strategy you should adopt to make your company more likeable.74Discussfreeby Adam Erhart
How to Get Customers to Rave About Your Business and Do Your Marketing for You
Cate Costa reveals how you can get customers to do marketing for you, by getting them to rave about your business.107Discussfreeby Cate Costa
Using the Brand Identity Prism to Improve Your Marketing
An overview of how the Brand Identity Prism can improve your marketing for your small business or startup.132Discussadd_shopping_cartfreeby Cate Costa
How To Build a Brand on Social Media
Dana Blouin introduces Josh from 'Bearded Fat Loss' who gives 3 actionable tips on building your brand on social media.88Discussfreeby Dana Blouin
How to Build a Brand from Scratch
New York Times best-selling author Jay Baer outlines how best to build up a brand from scratch.67Discussfreeby Jay Baer
How to Brand Yourself/Business, Define Your Values and Standout in Your Market
This video shares how to stand out in the marketplace and make people remember you through branding.66Discussfreeby Dan Martell
How to Ensure That Your Website Is Winning For You
8 Ways To Ensure That Your Website Is Winning For You71Discussadd_shopping_cartfreeby Marty Zwilling
Authentic Personal Branding
A video guide to authentic personal branding by George Kao69Discussfreeby George Kao
Brand Manager Business Model (UNLOCKED)
Business Model for a Brand Manager to understand the financial implications of each revenue stream90Discussadd_shopping_cart$24.00by ExcelModels
Influencer Marketing Software - Financial Model
This Influencer Marketing Software financial model is useful for a new Startup or ongoing Software development business.24Discussadd_shopping_cart$250.00by Sadaf Abbas
- Have a Branding Method to share?
Your Branding Method
Publish your method
Learn more about digital publishing
Related categories
Any questions on Branding & Brand Management?
The user community is here to help. Go ahead!