
Marketplace tools Start the discussion!
What is a marketplace?
A marketplace is a platform wherein 2 or more parties meet and interact for the purpose of trade. This can be physically or online. For example; a shopping mall, or Amazon online where buyers and sellers are brought together. Marketplaces usually gain profits from extracting a percentage of the revenue that has derived from a transaction made on the marketplace. Fixed transactional fees are also common.
Advantages of a marketplace business model:
• Similarly to a Freemium model, a marketplace model can benefit from a design that allows adding of more and more users to create a network effect.
• Each party benefits from a large network on either side.
• Value grows as the network increases.
• As the marketplace grows, so do your returns. A larger network makes it easier to attract and retain customers, therefore increasing profits as the network grows.
• Round-the-clock service.
Disadvantages of a marketplace business model:
• It is necessary to have both buyers and sellers. You cannot have one without the other, and unless you have a strong network comprised of both, your marketplace will fail.
• In a large marketplace, you must help to connect buyer and seller, i.e. facilitate their search.
• A high level of trust and customer confidence must be in place in order for customers to use your marketplace. If a seller on your marketplace jeopardises this, it can have a direct effect on the reputation of your marketplace. It is necessary to ensure you have the measures in place to deal with problematic transactions.
Most famous online marketplaces:
- ->Amazon: The largest online marketplace in the USA. Began as an online bookstore but now sells all types of goods from food to cars.
- ->Ebay: One of the pioneers in online marketplaces.
- ->Etsy: One of the most popular online marketplaces, focusing on vintage, handmade, and hard-to-get items.
- ->Bonanza: Over 25,000 sellers of fashion, collectibles, home furnishings etc
- ->Alibaba: Leading marketplace in Asia selling every type of product
By the way, Eloquens.com is also a marketplace, this time for "Business Tools". On this platform, you can publish any tool that has been useful for you in the past and that you would like to share for free or for a price to a targeted set of users. Eloquens is also a new kind of marketplace as all users are identifiable and interactions are highly encouraged between the two parties (authors and users).
Most popular tools
- Plan out the assumptions for a startup network and see what the 5-year forecast looks like.1,630Discussadd_shopping_cart$45.00
by Jason Varner
E-commerce and marketplace - mixed business model - Excel Template
This is a model of marketplace that runs also its on e-commerce business model along with some revenues from advertising1,8394add_shopping_cart$10.00by Asen Gyczew
Lending as a Service (LaaS): Running and Exit Financial Excel Model - 10 Year
This model is specific for a lending marketplace operator (Peer2Peer).694Discussadd_shopping_cart$95.00by Jason Varner
Online Marketplace Start-up Excel Financial Model
BUSINESS START UP FINANCE PLANNING MODEL FOR SELLING THROUGH AMAZON, SHOPIFY ETC2,9921add_shopping_cart$29.00by David Hubbard
Online Marketplace Financial Model Excel Template (Fully-Vetted and Ready-to-Use)
Fully-Vetted Comprehensive Online marketplace Financial Model + Video Series + eBook175Discussadd_shopping_cart$104.00by UPtick
Amazon Case Study - Advanced Business Valuation Excel Model
Value Amazon's target share price using DCF analysis, comps analysis, WACC, and more1,545Discussadd_shopping_cart$100.00by CFI
Sample Pitch Deck of a Marketplace E-commerce Business
This sample deck covers whole idea of the marketplace business model, which will help you to in investor presentation3,932Discussadd_shopping_cart$70.00by Yash M
Etsy/Ebay Store Financial Excel Model
Easy to use Etsy/eBay Store financial forecast to get an idea of the potential business as a seller.290Discussadd_shopping_cart$20.00by Evan Diaz de Arce
Marketplace Financial Excel Model
An Excel startup financial model template in a marketplace business model. For valuation and forecasting.5,1351add_shopping_cart$5.00by Asen Gyczew
3-Sided Marketplace Excel Financial Model Template
Financial model of a 3-sided marketplace where you have: supplier, the end-customer and a 3rd party i.e. advertiser1,839Discussadd_shopping_cart$10.00by Asen Gyczew
A Guide to Marketplaces: Handbook and Slides
A full guide dedicated and geared at Marketplace Startups1,667Discussadd_shopping_cartfreeby Version One
Marketplace KPI Excel Dashboard
Designed to evaluate a marketplace organisation's performance.5,882Discussadd_shopping_cartfreeby Version One
Two-Sided Marketplace Financial Excel Model
Excel Model and Explanatory PDF for a 2-Sided Marketplace focusing on a shared economy platform.5,563Discussadd_shopping_cartfreeby Justin Potts
How to Build a Two-Sided Marketplace
In this video, Dan Martell explains 3 strategies to building a successful 2-sided marketplace.336Discussfreeby Dan Martell
How to Drive Marketplace Customers to Your Website
This video contains tips on how to drive customers to your website by using 3rd-party marketplaces such as Amazon410Discussfreeby Reply Manager
Building a Marketplace Business
Eren Bali, Co-Founder & Chairman of Udemy, gives a talk on building a marketplace business.197Discussfreeby e27
priced tools
Online Marketplace Start-up Excel Financial Model
BUSINESS START UP FINANCE PLANNING MODEL FOR SELLING THROUGH AMAZON, SHOPIFY ETC2,9921add_shopping_cart$29.00by David Hubbard
Etsy/Ebay Store Financial Excel Model
Easy to use Etsy/eBay Store financial forecast to get an idea of the potential business as a seller.290Discussadd_shopping_cart$20.00by Evan Diaz de Arce
E-commerce and marketplace - mixed business model - Excel Template
This is a model of marketplace that runs also its on e-commerce business model along with some revenues from advertising1,8394add_shopping_cart$10.00by Asen Gyczew
Marketplace Excel Model - for physical events, conferences
In the Excel file you will find a model a physical marketplace, conferences, events444Discussadd_shopping_cart$10.00by Asen Gyczew
Network/Marketplace Startup 5-Year Financial Model with Cap Table
Plan out the assumptions for a startup network and see what the 5-year forecast looks like.1,630Discussadd_shopping_cart$45.00by Jason Varner
Marketplace Financial Excel Model
An Excel startup financial model template in a marketplace business model. For valuation and forecasting.5,1351add_shopping_cart$5.00by Asen Gyczew
3-Sided Marketplace Excel Financial Model Template
Financial model of a 3-sided marketplace where you have: supplier, the end-customer and a 3rd party i.e. advertiser1,839Discussadd_shopping_cart$10.00by Asen Gyczew
Media Site (YouTuber, blogger, podcasters...) Business Excel Model Template
In the Excel file you will find a model of a Media site (YouTubers, bloggers, influencers, podcasters, newspaper, radio)378Discussadd_shopping_cart$10.00by Asen Gyczew
Lending as a Service (LaaS): Running and Exit Financial Excel Model - 10 Year
This model is specific for a lending marketplace operator (Peer2Peer).694Discussadd_shopping_cart$95.00by Jason Varner
Online Marketplace Financial Model Excel Template (Fully-Vetted and Ready-to-Use)
Fully-Vetted Comprehensive Online marketplace Financial Model + Video Series + eBook175Discussadd_shopping_cart$104.00by UPtick
Amazon Case Study - Advanced Business Valuation Excel Model
Value Amazon's target share price using DCF analysis, comps analysis, WACC, and more1,545Discussadd_shopping_cart$100.00by CFI
Sample Pitch Deck of a Marketplace E-commerce Business
This sample deck covers whole idea of the marketplace business model, which will help you to in investor presentation3,931Discussadd_shopping_cart$70.00by Yash M
Two-Sided Marketplace Financial Projection Template
A financial projection template built specifically for 2-sided marketplace64Discussadd_shopping_cart$99.00by Adam Hoeksema
Online Coaching Platform/Marketplace- 3 Statement Financial Model with 5 years Monthly Projection and Valuation
This Online Coaching Model is a perfect tool for financial feasibility study on launching a Online Coaching platform.36Discussadd_shopping_cart$99.00by Fin-Wiser Advisory
Online Marketplace Business (New or Existing) Financial Projection 3 Statement Model
User-friendly 3statement 5year rolling financial projection Excel model for existing/startup online marketplace business95Discussadd_shopping_cart$55.00by Projectify
Excel Arts, Crafts And Gifts Marketplace Financial Projection
Buy Arts, Crafts And Gifts Marketplace Financial Projection Template. Excel Template for your pitch deck to convince InvNew!Discussadd_shopping_cart$129.00by Henry Sheykin
Newly published
Online Marketplace Business (New or Existing) Financial Projection 3 Statement Model
User-friendly 3statement 5year rolling financial projection Excel model for existing/startup online marketplace business95Discussadd_shopping_cart$55.00by Projectify
5Y Weapons Marketplace Financial Projection
Get Weapons Marketplace Pro-forma Template. Fortunately, you can solve Cash Flow shortfalls with a bit of effort.14Discussadd_shopping_cart$129.00by Henry Sheykin
3 Way Social Networking Marketplace Financial Model
Order Social Networking Marketplace Financial Model. Allows you to start planning with no fuss and maximum of help "21Discussadd_shopping_cart$129.00by Henry Sheykin
Online Services Marketplace Financial Projection in Excel
Get Online Services Marketplace Pro Forma Projection. Allows you to start planning with no fuss and maximum of help "24Discussadd_shopping_cart$129.00by Henry Sheykin
Online Rental Marketplace Financial Model Template
Download Online Rental Marketplace Budget Template. Creates a financial summary formatted for your Pitch Deck. Ready toNew!Discussadd_shopping_cart$129.00by Henry Sheykin
5Y Musical Instruments Marketplace Financial Model Template
Impress bankers and investors with a proven, solid Musical Instruments Marketplace Pro Forma Projection.New!Discussadd_shopping_cart$129.00by Henry Sheykin
Music Marketplace Financial Model Template
Check Music Marketplace Financial Model. Creates 5-year financial projection and financial ratios in GAAP or IFRS formatNew!Discussadd_shopping_cart$129.00by Henry Sheykin
Investment Marketplace Financial Model Template
Get Your Investment Marketplace Financial Projection Template. Creates a financial summary formatted for your Pitch DeckNew!Discussadd_shopping_cart$129.00by Henry Sheykin
Information Marketplace Financial Model Template
Order Information Marketplace Financial Model. Creates a financial summary formatted for your Pitch Deck. Ready to Raise11Discussadd_shopping_cart$129.00by Henry Sheykin
Homewares Marketplace Financial Plan Excel
Impress bankers and investors with a proven, solid Homewares Marketplace Financial Projection Template.New!Discussadd_shopping_cart$129.00by Henry Sheykin
Health And Beauty Marketplace Budget Template
Order Health And Beauty Marketplace Financial Model Template. Spend less time on Cash Flow forecasting and more time onNew!Discussadd_shopping_cart$129.00by Henry Sheykin
Grocery Marketplace Financial Model
Order Grocery Marketplace Financial Model Template. Includes inputs, outputs and charts to present it in an investor-friNew!Discussadd_shopping_cart$129.00by Henry Sheykin
Goods And Products Marketplace Financial Plan
Purchase Goods And Products Marketplace Pro-forma Template. Excel Template for your pitch deck to convince Investors.10Discussadd_shopping_cart$129.00by Henry Sheykin
General Marketplace Pro-forma Template
Check General Marketplace Financial Projection. Impress bankers and investors with a proven, strategic business plan thaNew!Discussadd_shopping_cart$129.00by Henry Sheykin
Food And Drink Marketplace Pro-forma Template
Impress bankers and investors with a proven, solid Food And Drink Marketplace Financial Projection Template.10Discussadd_shopping_cart$129.00by Henry Sheykin
Fashion Marketplace Financial Model in Excel
Shop Fashion Marketplace Pro-forma Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS fo13Discussadd_shopping_cart$129.00by Henry Sheykin
Full catalog
Online Marketplace Start-up Excel Financial Model
BUSINESS START UP FINANCE PLANNING MODEL FOR SELLING THROUGH AMAZON, SHOPIFY ETC2,9921add_shopping_cart$29.00by David Hubbard
Etsy/Ebay Store Financial Excel Model
Easy to use Etsy/eBay Store financial forecast to get an idea of the potential business as a seller.290Discussadd_shopping_cart$20.00by Evan Diaz de Arce
How to Drive Marketplace Customers to Your Website
This video contains tips on how to drive customers to your website by using 3rd-party marketplaces such as Amazon410Discussfreeby Reply Manager
A Guide to Marketplaces: Handbook and Slides
A full guide dedicated and geared at Marketplace Startups1,667Discussadd_shopping_cartfreeby Version One
E-commerce and marketplace - mixed business model - Excel Template
This is a model of marketplace that runs also its on e-commerce business model along with some revenues from advertising1,8394add_shopping_cart$10.00by Asen Gyczew
The Marketplace Calculator
This Marketplace Calculator will help you evaluate potential opportunities on more than one or two variables.2,175Discussadd_shopping_cartfreeby Arteen Arabshahi
Marketplace Excel Model - for physical events, conferences
In the Excel file you will find a model a physical marketplace, conferences, events444Discussadd_shopping_cart$10.00by Asen Gyczew
Network/Marketplace Startup 5-Year Financial Model with Cap Table
Plan out the assumptions for a startup network and see what the 5-year forecast looks like.1,630Discussadd_shopping_cart$45.00by Jason Varner
Marketplace KPI Excel Dashboard
Designed to evaluate a marketplace organisation's performance.5,882Discussadd_shopping_cartfreeby Version One
Marketplace Financial Excel Model
An Excel startup financial model template in a marketplace business model. For valuation and forecasting.5,1351add_shopping_cart$5.00by Asen Gyczew
Two-Sided Marketplace Financial Excel Model
Excel Model and Explanatory PDF for a 2-Sided Marketplace focusing on a shared economy platform.5,563Discussadd_shopping_cartfreeby Justin Potts
3-Sided Marketplace Excel Financial Model Template
Financial model of a 3-sided marketplace where you have: supplier, the end-customer and a 3rd party i.e. advertiser1,839Discussadd_shopping_cart$10.00by Asen Gyczew
Media Site (YouTuber, blogger, podcasters...) Business Excel Model Template
In the Excel file you will find a model of a Media site (YouTubers, bloggers, influencers, podcasters, newspaper, radio)378Discussadd_shopping_cart$10.00by Asen Gyczew
Lending as a Service (LaaS): Running and Exit Financial Excel Model - 10 Year
This model is specific for a lending marketplace operator (Peer2Peer).694Discussadd_shopping_cart$95.00by Jason Varner
How to Build a Two-Sided Marketplace
In this video, Dan Martell explains 3 strategies to building a successful 2-sided marketplace.336Discussfreeby Dan Martell
Online Marketplace Financial Model Excel Template (Fully-Vetted and Ready-to-Use)
Fully-Vetted Comprehensive Online marketplace Financial Model + Video Series + eBook175Discussadd_shopping_cart$104.00by UPtick
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