Social Media best practices
Start the discussion!Social Media Description
Social Media is term used to describe online sites that foster online communities of users who among each other, collaborate, share, and communicate using the software provided by the platform. Social media is increasingly used by businesses for a variety of activities:
Social Media Marketing
This is the use of social media platforms to advertise or promote your business’ product or service. This can be done through:
Online advertisements that you pay the website to make appear on user’s screens The use of bloggers who can be paid to promote your business to their followers Setting up a profile specifically for your business to advertise to your own following Using your social media profile to hold competitions for customers or potential customers
Social Media Analytics
These are used by businesses for data collection and analytics to make business decisions. Typically analysed via social media:
Customer engagement
- ->Twitter followers/mentions/retweets
- ->Facebook followers/likes/shares/reviews
- ->Youtube channel/subscribers/views
- ->LinkedIn/following
- ->Instagram/followers/likes/comments
All of these interactions on each platform can be analysed in order to tell companies how people react to their products/advertisements/posts.
Social Media Optimization
This is a strategy for drawing new traffic to your social media sites. This can be done by sharing links throughout the web or by keeping activity constant on your social media profiles.
Currently, the most popular social media sites are:
->Facebook ->Twitter ->Snapchat ->Instagram ->Pinterest ->LinkedIn
We have gathered practical tools and methods to aid in building your social media strategy. If you’d like to read more about this topic, follow these links:
- What is Social Mediaby TechTarget
- The Implications of Social Media for Business by Hootsuite
- Social Media For Business by Business News Daily
Most popular best practices
- Social Media Dashboard: Knowing Who You Are Engaged With522Discussadd_shopping_cart$16.95by Steve Lindsey
Social Media Manager Business Model (UNLOCKED)
Full forecast model for Social Media Managers to track costs, KPIs and ROI on digital activities.239Discussadd_shopping_cart$24.00by ExcelModelsThe 1st time founders guide to Facebook Marketing
Learn how the highest paid marketers and growth hackers use Facebook differently275Discussadd_shopping_cart$34.00by V SoozinThe One Page Promotion Plan
Get a glimpse of the essential things to be done at a daily, weekly, monthly and beyond basis369Discussadd_shopping_cartfreeby Chris GuillebeauSocial Media Metrics Excel Dashboard
An excel template for employees to understand the performance of social media channels for their organisation.19,166Discussadd_shopping_cartfreeby Joakim NilssonSocial media policy template
A social media policy template to help you out when writing a social media policy for your organisation.281Discussadd_shopping_cartfreeby Tech Donut
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