
Marketing Plan templates
What is a Marketing Plan?
A marketing plan is a document put together to outline the company’s marketing strategy for a certain period, say for example the coming year. Your marketing plan should tell you who your customers are, where they are, how to reach them, and how to retain them. It generally includes a wide range of things because not only do potential customers need to be analysed, but also product/service, current environment, opportunities, trends, budgets, competition, and goals. Essentially, a marketing plan will help your business to establish how sales will be made.
Why is it important?
Marketing plans need to be designed, regularly consulted and adapted, and adhered to so that your business can stay on track and focused on marketing activities. It will thus help guide you throughout the year and help to build your business.
Marketing plans are increasingly important when it comes to competition. Without a marketing plan, your business runs the risk of constantly adapting and changing its plans in order to compete, therefore always being one step behind. To be innovative means to be one step ahead of the game, and a well-thought out and thorough marketing plan can help you grasp and maintain position.
Marketing Plan Templates & Advice
Businesses often go wrong with marketing plans. If a marketing plan is not strong, it will not be followed, and your marketing activities will not be structured or successful. Therefore, it is a good idea to have a marketing plan template to keep your thoughts and ideas structured and focused on your objectives. In the majority of cases, this is driving sales. Not only, will a marketing template prevent your thoughts going off track, it will also make you and your team more aware and focused on the plan when it is actually being carried out.
After reading the plan your marketing team should know what they’re doing, why, and the end goal. We have gathered some marketing plan templates and step-by-step methods below to aid the marketing plan process.
If you’d like more advice on what a marketing plan is, how it should be used, or what should be included, try these links:
Australian Gov Website - Why Do I need a Business Plan?
The Balance - Why do I need a Marketing Plan?
Business Know How - The Marketing Plan
- A template for on-going business activity and businesses of all sizes.1,111Discussadd_shopping_cartfree
by Brynn M Beetge
How to build a successful Digital Marketing and Measurement Model
A 5-step guide to perfecting your digital marketing and measurement model.1,0801add_shopping_cartfreeby Avinash Kaushik
Marketing Strategy Statement Template
This tool will aid you in creating a concise and simple template for your business' marketing strategy.295Discussadd_shopping_cartfreeby Mark Jocumsen
Marketing Plan Template
An easy guide to creating a simple document that contains details of your marketing-based plans1,075Discussadd_shopping_cartfreeby Mogens Thomsen
Marketing plan template
Use this template to create a marketing plan tailor-made for your business1,667Discussadd_shopping_cartfreeby Marketing Donut
One Page Marketing Plan: Get Customers to Choose You
Emotionally trigger your customers for them to pick you.884Discussadd_shopping_cartfreeby Ivana Taylor
One Page Marketing Plan for Anyone to Use
List your major ideas down to focus on strategy conclusions.1,011Discussadd_shopping_cartfreeby Ivana Taylor
Marketing Plan Template
To better execute your marketing strategy.601Discussadd_shopping_cartfreeby Brian O'Connell
Marketing Strategy Planning Template
Help plan and analyse the strategy behind your business' new marketing initiatives.715Discussadd_shopping_cartHow to analyse your LTV
You Aren’t Ready For Paid Marketing Until You’ve Done Your LTV Analysis178Discussadd_shopping_cartfreeby Benjamin Gaston
How to Increase Purchase Conversion
7 Steps to help you develop a well-planned conversion campaign that can transform your business.104Discussadd_shopping_cartfreeby David Lewis
How to Plan and Execute Great Startup Marketing Programs
April Dunford talks about a systems approach when it comes to startup marketing.113DiscussHow to Create a Solid Marketing Plan
Cate Costa talks about the marketing section of your business plan and what needs to be included.125Discussfreeby Cate Costa
How to Hire a Content Marketing Consultant for Your Startup
Tactical and short checklist for Founders on what to ask and look out for when hiring a content marketer.85Discussadd_shopping_cart8 Free Tools to Help You Maximise Google AdWords
A pdf guide to using tools provided by Google to maximise AdWords campaigns.140Discussadd_shopping_cartfreeby Marketing Donut
How to Use Inbound Marketing
Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via socials25Discussadd_shopping_cartfreeby Marty Zwilling
- Have a Marketing Plan Template?
Your Marketing Plan Template
Publish your template
Learn more about digital publishing