Marketing Plan templates
Start the discussion!What is a Marketing Plan?
A marketing plan is a document put together to outline the company’s marketing strategy for a certain period, say for example the coming year. Your marketing plan should tell you who your customers are, where they are, how to reach them, and how to retain them. It generally includes a wide range of things because not only do potential customers need to be analysed, but also product/service, current environment, opportunities, trends, budgets, competition, and goals. Essentially, a marketing plan will help your business to establish how sales will be made.
Why is it important?
Marketing plans need to be designed, regularly consulted and adapted, and adhered to so that your business can stay on track and focused on marketing activities. It will thus help guide you throughout the year and help to build your business.
Marketing plans are increasingly important when it comes to competition. Without a marketing plan, your business runs the risk of constantly adapting and changing its plans in order to compete, therefore always being one step behind. To be innovative means to be one step ahead of the game, and a well-thought out and thorough marketing plan can help you grasp and maintain position.
Marketing Plan Templates & Advice
Businesses often go wrong with marketing plans. If a marketing plan is not strong, it will not be followed, and your marketing activities will not be structured or successful. Therefore, it is a good idea to have a marketing plan template to keep your thoughts and ideas structured and focused on your objectives. In the majority of cases, this is driving sales. Not only, will a marketing template prevent your thoughts going off track, it will also make you and your team more aware and focused on the plan when it is actually being carried out.
After reading the plan your marketing team should know what they’re doing, why, and the end goal. We have gathered some marketing plan templates and step-by-step methods below to aid the marketing plan process.
If you’d like more advice on what a marketing plan is, how it should be used, or what should be included, try these links:
Australian Gov Website - Why Do I need a Business Plan?
The Balance - Why do I need a Marketing Plan?
Business Know How - The Marketing Plan
Most popular templates
- A professional template to budget marketing, advertising and promotion expenses325Discussadd_shopping_cart$15.00by Andrei Okhlopkov
F&B Marketing Plan: Hotel Or Independent Outlets/Chain - 1 To 8 Venues / Departments
Food & Beverage Marketing Plan - 1 To 8 Venues / Departments958Discussadd_shopping_cart$29.00by Doctor HospitalityHow to build a successful Digital Marketing and Measurement Model
A 5-step guide to perfecting your digital marketing and measurement model.1,4721add_shopping_cartfreeby Avinash KaushikOne Page Marketing Plan for Anyone to Use
List your major ideas down to focus on strategy conclusions.1,292Discussadd_shopping_cartfreeby Ivana TaylorOne Page Marketing Plan: Get Customers to Choose You
Emotionally trigger your customers for them to pick you.1,361Discussadd_shopping_cartfreeby Ivana TaylorMarketing plan template
Use this template to create a marketing plan tailor-made for your business2,133Discussadd_shopping_cartfreeby Marketing Donut