Marketing Plan Template
An easy guide to creating a simple document that contains details of your marketing-based plans
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Marketing Plan templates
What is a Marketing Plan?
A marketing plan is a document put together to outline the company’s marketing strategy for a certain period, say for example the coming year. Your marketing plan should tell you who your customers are, where they are, how to reach them, and how to retain them. It generally includes a wide range of things because not only do potential customers need to be analysed, but also product/service, current environment, opportunities, trends, budgets, competition, and goals. Essentially, a marketing plan will help your business to establish how sales will be made.
Why is it important?
Marketing plans need to be designed, regularly consulted and adapted, and adhered to so that your business can stay on track and focused on marketing activities. It will thus help guide you throughout the year and help to build your business.
Marketing plans are increasingly important when it comes to competition. Without a marketing plan, your business runs the risk of constantly adapting and changing its plans in order to compete, therefore always being one step behind. To be innovative means to be one step ahead of the game, and a well-thought out and thorough marketing plan can help you grasp and maintain position.
Marketing Plan Templates & Advice
Businesses often go wrong with marketing plans. If a marketing plan is not strong, it will not be followed, and your marketing activities will not be structured or successful. Therefore, it is a good idea to have a marketing plan template to keep your thoughts and ideas structured and focused on your objectives. In the majority of cases, this is driving sales. Not only, will a marketing template prevent your thoughts going off track, it will also make you and your team more aware and focused on the plan when it is actually being carried out.
After reading the plan your marketing team should know what they’re doing, why, and the end goal. We have gathered some marketing plan templates and step-by-step methods below to aid the marketing plan process.
If you’d like more advice on what a marketing plan is, how it should be used, or what should be included, try these links:
Australian Gov Website - Why Do I need a Business Plan?
The Balance - Why do I need a Marketing Plan?
Business Know How - The Marketing Plan
Marketing plan template
Use this template to create a marketing plan tailor-made for your business821 remove_red_eyeDiscussDigital Marketing Template
A template for on-going business activity and businesses of all sizes.390 remove_red_eyeDiscussOne Page Marketing Plan: Get Customers to Choose You
Emotionally trigger your customers for them to pick you.327 remove_red_eyeDiscussfreeby Ivana TaylorOne Page Marketing Plan for Anyone to Use
List your major ideas down to focus on strategy conclusions.682 remove_red_eyeDiscussfreeby Ivana TaylorMarketing Plan Template
To better execute your marketing strategy.272 remove_red_eyeDiscussHow to build a successful Digital Marketing and Measurement Model
A 5-step guide to perfecting your digital marketing and measurement model.485 remove_red_eyeDiscussMarketing Strategy Planning Template
Help plan and analyse the strategy behind your business' new marketing initiatives.243 remove_red_eyeDiscussHow to analyse your LTV
You Aren’t Ready For Paid Marketing Until You’ve Done Your LTV Analysis88 remove_red_eyeDiscussMarketing Strategy Statement Template
This tool will aid you in creating a concise and simple template for your business' marketing strategy.69 remove_red_eyeDiscussfreeby Mark JocumsenMarketing plan - A one-pager
A one-pager marketing plan that introduces the ideal structure before accessing a step-by-step guiding tool.98 remove_red_eyeDiscussThe Million Dollar Pineapple’s Guide to Beating the Facebook Algorithm
Reach 1000s of potential new clients, customers and users without spending $1!113 remove_red_eyeDiscussfreeby Adi Pineapple8 Free Tools to Help You Maximise Google AdWords
A pdf guide to using tools provided by Google to maximise AdWords campaigns.23 remove_red_eyeDiscussHow to Create a Solid Marketing Plan
Cate Costa talks about the marketing section of your business plan and what needs to be included.38 remove_red_eyeDiscussfreeby Cate CostaHow to Hire a Content Marketing Consultant for Your Startup
Tactical and short checklist for Founders on what to ask and look out for when hiring a content marketer.33 remove_red_eyeDiscussHow to Plan and Execute Great Startup Marketing Programs
April Dunford talks about a systems approach when it comes to startup marketing.46 remove_red_eyeDiscuss- Have a Marketing Plan Template?
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Most popular Marketing Plan expert author Channels (last 30 days)
Mogens Thomsen
Entrepreneurship expert and publisher of startup information on the internet and apps
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We give small businesses reliable and up-to-date info.
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3Ivana Taylor
Small Business Marketing Expert, Online Publisher and Influencer
4Brian O'Connell
Social Selling | Digital Sales Transformation | Sales Strategy | Business Mentor
5Brynn M Beetge
Managing Director at Hublinked Pty Ltd
6Adi Pineapple
Grew 2 startups from concept to more than $50,000,000 in sales ($114MM - 2017 & $58MM - 2018) 2019??
7Next View Ventures
Investing in founders that are redesigning every day life.
8Avinash Kaushik
Author, Blogger, Digital Marketing Evangelist
9Cate Costa
Entrepreneurship Expert who has taught thousands of business owners worldwide.
10Danny Abramovich
Marketing Consultant, International Lecturer, and pre-seed entrepreneur
11Mark Jocumsen
Entrepreneuer and Business Improvement Consultant
12Benjamin Gaston
Co-Founder, Head of Online Presence Solutions at Open Oceans Marketing
13David Lewis
Founder & Director, Amazon Strategy & Marketing Optimization @ BSR Marketing
14MaRS Entrepreneurship
Toronto-based Urban Innovation hub.
15
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