The Complete Guide to SaaS Metrics

Find out what are the must-have metrics each SaaS company should track + how to calculate them

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Evaluating which metrics are crucial and how to track them can be tough for a SaaS business.

At, we spent the past 6 months identifying the most important metrics. They are the essential for SaaS companies to play with as to understand what is happening in their business and how it is doing.

We made this research simply because e are creating, "The world's simplest analytics tool".

"Kilometer automatically measures, calculates and displays the most important metrics and charts for SaaS companies."

In this pdf file, I will review the metrics and charts we chose to include in Kilometer and explain why they are important.

- Alex Flom, 2015

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