eCommerce Business Plan Example

Description
Though an e-commerce store is a lucrative business in today’s internet economy, it can have several loopholes if not managed properly. From misshapen return policies to a shortage of delivery fleet, an unplanned e-commerce business is no less than a disaster.

On the other hand, a well-planned business can make your business dream come true. A plan can help you have a proper budget, a good marketing strategy, a well-managed team, and skillfully designed policies.

Most importantly, it can help you have clear business strategies and precise goals. And having clarity can help you conduct your business easily.

eCommerce Business Plan Outline
This is the standard eCommerce business plan outline which will cover all important sections that you should include in your business plan.

Executive Summary
Business Overview
Products and Services
Customer Focus
Management Team
Success Factors
Financial Highlights
Business Overview
Who is firstcry.com?
Firstcry.com’s History
Firstcry.com’s Products
Website Design
Industry Analysis
Industry Statistics & Trends
Customer Analysis
Demographic Profile of Target Market
Customer Segmentation
Competitive Analysis
Direct & Indirect Competitors
Diapers.com
Babies “R” Us.com
Competitive Advantage
Website and Technology
Marketing Plan
The Firstcry.com Brand
Promotions Strategy
Public Relations
Search Engine Optimization
Pay-Per-Click Advertising
Email Marketing
Affiliate Website Partnerships
Print Advertising
Pricing Strategy
Strategic Alliances
Incentives
Operations Plan
Functional Roles
Administrative Functions
Website Functions
Service Functions
Milestones
Management Team
Management Team Members
John Doe
Hiring Plan
Financial Plan
Revenue and Cost Drivers
Capital Requirements and Use of Funds
Key Assumptions & Forecasts
Income Statement (5 Year projections)
Balance Sheet (5 Year projections)
Cash Flow Statement (5 Year projections)