The Learning Card
Originally published: 25/10/2017 15:48
Publication number: ELQ-14309-1
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The Learning Card

To go alongside the Test Card, this is to help you learn from what was discovered during the tests carried-out.

Similarly to the Test Card, the Learning Card is designed to provide structure. After carrying out tests or experiments, it is important that you learn from the results and act upon them. Otherwise, the tests are a waste of time. The Learning Card should help you record what you've learnt in a systematic way and make the acts and decisions that follow absolute.

The Test Card and the Learning Card together will boost experiments and facilitate your search for the right value proposition and business model for your concept.

The aim of the Learning Card is to force you to present outright:

-What hypothesis you had the intention of testing.
-Your observations, discoveries, or learnings
-What you took away from the experiment in terms of insights
-What you're going to do off the back of the tests// what you're going to do to improve as a result of what you've learnt

The tool can be used in a variety of situations, but it is best used for Value Proposition and Business Model design. It can aid in the process of gathering your insights to convert your concepts into a proper business.

[Credit given to Nabila Amarsy for adjoining article.]

This Best Practice includes
1 Learning Card in PDF Format, 1 Explanatory Video

Alex Osterwalder offers you this Best Practice for free!

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