The Anhembi Morumbi University stands out for its innovation. In 1971, it was the first college in the country to offer higher education in the field of Tourism.Since then, pioneering has been its hallmark, determining profound changes in the direction of Brazilian higher education. The various new courses launched by the Institution include Gastronomy, Chiropractic, Digital Design and Civil Aviation. The Anhembi Morumbi University constantly strives for excellence in higher education.