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Writing the Executive Summary of Your Business Plan
This video by Kathy Ver Eecke will describe what an executive summary is and how to write one.
This is the first section of your business plan but the last section that you want to write. That's because it's the synthesizing of all of the sections of your business plan condensed into some easily digestible, easily understood nuggets. So this should be thought of as similar to when someone pitches a movie in Hollywood. They write what's called a movie treatment. One, maybe two pages; basically a matter of paragraphs that has to be taken into a studio to pitch the entire idea for a film. This could be a one or two hour movie with multiple plots and twists, but only the key strategic elements of that movie go into the movie treatment. Your executive summary should be the movie treatment for your business plan.
Length: 2 minutes 50 seconds
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