Last version published: 29/08/2017 14:29
Publication number: ELQ-51641-2
View all versions & Certificate
Value Amplification Model
Developing Authentic Brands Through an Exploration of Corporate Values.
For decades corporate brand specialists have been interested in understanding the secret to developing an authentic brand that is able to make meaningful connections with not only customers, but a wide variety of stakeholders. In response, this paper and model argues that a brand’s values forms the foundation of an emotional connection between brand and consumer.
Moreover, it serves to fill the gap in research that explores how values may be anthropomorphised into a brand personality and amplified through 3 key areas of the brand using the value amplifier model, resulting in the establishment, development and broadcasting of corporate brand values to its desired audience.
This business tool includes
Research paper, completed model and instructional guidance
Acquire business license for $5.00
Add to cart
Add to bookmarks
- No review yet!
People using this tool also downloaded
How to Brand Yourself/Business, Define Your Values and Standout in Your MarketThis video shares how to stand out in the marketplace and make people remember you through branding.marketmarketingstand outpersonal brandingmarketplacebrandingstanding outbrand managementbrand yourself17 remove_red_eyefreeby Dan Martell
How to Make Your Business More LikeableAdam Erhart explains a branding strategy you should adopt to make your company more likeable.marketingbrandingmaking your business likeablethe person behind the brandb2bb2c21 remove_red_eyefreeby Adam Erhart
Predicting and Managing Consumers’ Package Size ImpressionsPredict how changes in packaging size and shape influence size impressionsestimationmarketingpackagingsize impressionvisual biasespsychophysics116 remove_red_eye
Net Promoter Score® (NPS®)This tool identifies customers' likelihood of making recommendations.marketingcustomerscustomer valuenpsnet promoter scorecustomer satisfactionproduct satisfactionrecommendation19 remove_red_eye
How to Drive Marketplace Customers to Your WebsiteThis video contains tips on how to drive customers to your website by using 3rd-party marketplaces such as Amazonmarketingtrafficcustomerswebsitemarketplaceamazonebay114 remove_red_eyefreeby Reply Manager
Business Model CanvasAnalyze either your own business model or the business model of competitors.valueplanningvalue propositionbusiness model canvashow to build a startupanalyzingcustomer segmentsbuilding blocks88 remove_red_eye
Ultimate Collection of Cover Picture Templates for your Eloquens ToolsA collection of 20 Powerpoint Cover Picture Examples for your Eloquens Published Tools for you to use as an author.communicationmarketingconversiondesignexampleauthorsuser interfacecover picturespublicationillustration41 remove_red_eyefreeby Eloquens Team
The 3 Biggest Leadership Mistakes People Make TodayAs a leader, everything you do affects the behavior of the people around you. Avoid these 3 leadership mistakes.businessperformancemanagementleadershipvideoadviceleader22 remove_red_eyefreeby Brian Tracy
Marketing plan templateUse this template to create a marketing plan tailor-made for your businessplanbusinesscompetitormarketingmarketing plancustomerswottemplateuspmarketing channels927 remove_red_eye
The Definitive Guide to Growth HackingA 100 page learning process to understanding Growth Hacking.growthmarketingcustomerstartupguidepdfhackingchapteronline marketingfree download356 remove_red_eyefreeby Neil Patel
Any questions on Value Amplification Model?
The user community and author are here to help. Go ahead!