
Publication number: ELQ-26095-1
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How to Adopt Practices To Compete In The New World of Marketing
10 Practices To Compete In The New World Of Marketing
Introduction
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile (SoLoMo) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.
For all those entrepreneurs and startups who can’t yet afford a new age marketing agency, it’s impossible to keep up with “best of breed” marketing activities and strategies. I found some help in catching up via a classic book “Sell Local, Think Global,” by marketing message expert Olga Mizrahi. Along with her insights, she offers 50 innovative new tips to grow your business.
I’ve paraphrased here a subset of her guidance which I believe characterizes the key changes and the implications for entrepreneurs just starting, as well as more mature businesses:
- Step n°1 |
Pinpoint your Unique Value Proposition (UVP)
- Step n°2 |
Reach your target audience intimately through interaction
- Step n°3 |
Build word-of-mouth into your product or service