One Page Marketing Plan: Get Customers to Choose You
Originally published: 01/03/2017 16:51
Publication number: ELQ-28954-1
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One Page Marketing Plan: Get Customers to Choose You

Emotionally trigger your customers for them to pick you.

This is the second one-page Marketing plan I use, aside from the "One page marketing plan for anyone to use" available on the Eloquens catalog.

It was developed by a combination of the Kotler plan and the Guerrilla Marketing process as per advocated by Michael McLaughlin.

The following plan may not be too different from the Kotler plan, but it is less academic and rather more focused on emotionally targeting your ideal customer to pick your organization or your product.

The marketing template is available for download as a Word file, so you can be guided throughout your marketing planning.

The attachments include a blank template, designed for you to fill up, and also, a second plan as a mock sample for you to be well guided as you fill your own.

I’d love to hear your opinions. What's your opinion on one-page marketing plans? What do you use as a marketing plan, and why? In which ways would you improve the given templates? Share your ideas on the discussion feed below.

(This content was originally published on

- Ivana Taylor

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