Seven Steps to Market Testing
Originally published: 04/08/2016 14:55
Last version published: 26/01/2018 15:52
Publication number: ELQ-22065-5
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Seven Steps to Market Testing

A 7 step guide to help you understand your potential market before starting anything in business

Market testing is the evaluation of customer responses to a product idea prior to its introduction to the market. This finding and understanding of your target can be a massive hurdle for any companies just getting started, but it is a crucial part of business development. $100 Startup provides some advice on how to best prepare!

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