GE-McKinsey Nine-Field Matrix

Description
The GE-McKinsey Nine Field (or Box) Matrix framework offers a systematic approach to prioritize investments among products or business units.In a world with increased competition and limited resources, the decision in which business unit or product portfolio to allocate capital and other resources is one of the most critical elements for a company's future success. This tool helps address the complexity of the decision process.This Nine-Field Matrix with 9 cells indicate whether the company should invest into a business unit or product, harvest it or need to do further R&D if there are still resources left. Worst case, the business unit or product should be divested. In the model, the business unit or products are evaluated on two axes: industry or market attractiveness and a competitive strength of the respective unit or product.GE McKinsey Nine-Field matrix is a very similar evaluation framework to BCG matrix. Both matrices are used to evaluate a company’s product or business unit portfolio and support the investment decision process. You can find the BCG Matrix - both in excel or powerpoint - on my channel as well. If you find the tools useful, I kindly ask you to leave a positive review and rating. Leaving a review adds enthusiasm and motivation for me to create new tools.Please feel free to drop me a message, if you have any questions regarding the tool.