The Business Advisor’s Manual From Constraint to Employment: Method, Instruments and Management of SME Support

Description
After eighteen years supporting SMEs across Tunisia, Libya, Yemen and Somalia, one thing kept getting lost when programs closed: the method. This manual writes it down.

The Business Advisor's Manual is a complete, field-tested handbook for the people who sit across from owner-managers and turn business constraints into jobs — business advisors, program managers, trainers, and the donors who fund them.

Inside — 11 parts, 16 original figures, and one real company followed from diagnosis to outcome:

• The method: demand-led diagnosis, identifying the binding bottleneck, the named-buyer rule, testable assumptions, additionality
• The instruments: pre-assessment forms, qualification grids, two-tier agreements, cost-sharing doctrine, expert rosters, the causality and veracity test
• The numbers nobody publishes: real lead times, conversion rates, portfolio sizing, cost-per-job traps, segment returns that vary tenfold
• The management layer: how to run a team of thirty advisors — a subject on which almost nothing else exists
• A trainer's guide: to transmit the method, not just present it
• Two full real cases, anonymized, mistakes left in — including the running case whose outcome is the opposite of its forecast
  
  

Every case is real. Every threshold comes from practice. All failures are documented, because a real file with rough edges teaches more than a clean example.