Last version published: 02/03/2018 15:49
Publication number: ELQ-28902-2
View all versions & Certificate
How to construct, use and fill in the BCG Matrix
Pepijn Schoemaker explain everything you need to know about the BCG Matrix.
The BCG Matrix is one of the most popular portfolio analysis tools. In Pepijn's experience, a lot of people use the matrix in an incorrect way. The purpose of the matrix is to make investment decisions by clearly seeing how a company's products are performing in the market.
In this video, Pepijn will show you the correct way to construct the BCG Matrix. Thousands of models exist, yet very few people use the right one. It will also explain how to fill it in and how to calculate relative market share.
Everything you need to know about the BCG Matrix has been expertly put together in a 27-minute video. Clear and easy to understand, Pepijn will show you how to do portfolio analysis the correct way.
Video Length: 27:10
This business tool includes
1 Video File
Add to bookmarks
- No review yet!
People using this tool also downloaded
What to Do with the Dogs in Your BCG MatrixCate Costa explains what you should do with your underperforming products, i.e. the 'dogs' in the BCG Matrix.productmarketingbcg matrixboston matrixproduct lifecycle419free by Cate Costa
How to use the BCG Matrix Model to Review your Product PortfolioThis tool explains how to use the BCG Matrix, along with how it can be applied.growthproductmarketingportfoliobcg matrix145free by Annmarie Hanlon
Product Pricing Strategy InsightsMastering the Art of Pricing: What the Textbooks Don't Teach Youstrategyproductmarketingpricingstartups832free by Bing Gordon
Marketing Research TemplateThis marketing research template comes with guidelines that allow you to conduct market research with ease.strategyproductservicemarketingmarket research129
Pricing Your Product: Product Costing Excel TemplateExcel spreadsheet to calculate how much it costs to produce your product.productmarketingpricingcoststemplate18,419
Comprehensive PowerPoint Template (Green) for startups, consultants and professionalsMake your presentation stand out with this set of PowerPoint templates and 110 built-in layouts for all occasionsstrategymarketingconsultingmbapowerpoint39
Comprehensive PowerPoint Template (Red) for startups, consultants and professionalsMake your presentation stand out with this set of PowerPoint templates and 110 built-in layouts for all occasionsstrategymarketingconsultingmbapowerpoint15
Comprehensive PowerPoint Template (Turquoise) for startups, consultants and professionalsMake your presentation stand out with this set of PowerPoint templates and 110 built-in layouts for all occasionsstrategymarketingswotconsultingmba54
Comprehensive PowerPoint Template (Yellow) for startups, consultants and professionalsstrategymarketingconsultingmbapowerpoint22
Product Launches Tips and TricksA Tutorial on Valuable Product Launch Tips and tricksstrategyproductmarketingstrategiestips81$4.60 by Julian Owino
Any questions on How To Construct, Use And Fill In The BCG Matrix?
The user community and author are here to help. Go ahead!