Originally published: 17/01/2018 12:41
Last version published: 02/03/2018 15:49
Publication number: ELQ-28902-2
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How to construct, use and fill in the BCG Matrix

Pepijn Schoemaker explain everything you need to know about the BCG Matrix.

The BCG Matrix is one of the most popular portfolio analysis tools. In Pepijn's experience, a lot of people use the matrix in an incorrect way. The purpose of the matrix is to make investment decisions by clearly seeing how a company's products are performing in the market.

In this video, Pepijn will show you the correct way to construct the BCG Matrix. Thousands of models exist, yet very few people use the right one. It will also explain how to fill it in and how to calculate relative market share.

Everything you need to know about the BCG Matrix has been expertly put together in a 27-minute video. Clear and easy to understand, Pepijn will show you how to do portfolio analysis the correct way.

Video Length: 27:10

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