Originally published: 15/01/2018 15:06
Last version published: 02/03/2018 16:01
Publication number: ELQ-46117-2

How to Complete a SWOT Analysis

Explanation of a SWOT Analysis and how to conduct one.

by Alanis Business Academy
Committed to providing access to quality business education through video.

business swot how to swot analysis internal environment external environment objectivity

Description
People or companies use SWOT Analysis to conduct an objective analysis of a business. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. As well as looking internally at the company- at their strengths and weaknesses- companies are also advised to investigate the external environment to spot opportunities and threats. This video explains what a SWOT Analysis is before providing some examples of what could be considered in each segment.

Length: 14 minutes 47 seconds

This Best Practice includes
1 Video File

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How to Complete a SWOT Analysis

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