Price Elasticity Calculator

📊 Price Elasticity Calculator — Excel Template
By Data'sOk
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Stop guessing your prices. Start knowing them.
Most businesses set prices based on gut feel, competitor copying, or a rough cost-plus formula. This tool gives you something better: a statistically grounded answer to the question every manager eventually asks — "what actually happens to my sales if I change my price?"
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WHAT YOU GET
5-tab Excel workbook, fully unlocked:
📥 Data Input — Enter your historical price & sales data (8 sample rows included to get you started)
📊 Elasticity Results — Instant OLS regression: your elasticity coefficient (β), R², 95% confidence interval, and plain-English interpretation
🎯 Price Simulator — Type any new price, see projected quantity, revenue change, and margin impact in real time
📉 Demand Curve — Auto-generated demand and revenue charts across a ±40% price range
📖 Manual — Clear, jargon-free guide explaining every metric and how to use the results
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WHO IT'S FOR
→ Small business owners who want data behind their pricing decisions
→ Managers and analysts building a pricing case for leadership
→ Consultants who need a fast, credible elasticity estimate for a client
→ Anyone who has ever wondered "should I raise my price or not?"
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WHY IT'S DIFFERENT
This isn't a pretty dashboard with pre-filled fake numbers. It's a working statistical model — the same log-log OLS regression that pricing consultants use — packaged into a clean Excel file you can use on your own data in under 20 minutes.
No subscription. No software to install. No data uploaded anywhere. Just Excel.
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REQUIREMENTS
Microsoft Excel 2016 or later (Windows or Mac). Not tested in Google Sheets.
Minimum 4 historical price/quantity data points to run the model.