Online shop Ecommerce Startup DCF Financial Model
Originally published: 21/02/2022 09:40
Publication number: ELQ-28832-1
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Online shop Ecommerce Startup DCF Financial Model

Dynamic and advanced Online-Shop Ecommerce with DCF model with 5- year 3 financial statement forecast and detailed client acquisition calculation

This Financial Model demonstrates an advanced and dynamic financial planning and analysis of an Online-Shop Ecommerce business.

The model is ready to use for either a startup or an operating company, the model is built by breaking down and forecasting key driven factors of revenue and cost in retails sector – client acquisition, conversion and retention rate, client life value etc.

The model consists of four parts, assumptions, calculations, outputs, and analysis.

Assumption part includes the hypothesis of initial investment, Capex schedule, Profit and Loss inputs, and Balance Sheet Inputs.

In Calculation part, users can learn all the details of the mathematical logic from assumptions to outputs. The template demonstrates detailed revenue derived by client acquisition, conversion, and retention rate. The calculations are quite intuitive and easy to understand without any sophisticated formulas embedded. All users either from finance background or other fields can easily follow up.

Outputs includes 5-Year forecasted Financial Statements (3 Statement Model- Profit and Loss, Balance Sheet and Cash Flow).

A comprehensive and detailed DCF valuation and Financial Ratios analysis of business are well performed in the Analysis part. The results of ratios analysis are also being summarized in a table and visualized in various graphics. Users can easily get a picture of the performance of the profitability, liquidity, solvency, and leverage of the company.

This model is completely dynamic and flexible that allow the users to modify the key driven factors and see the results based on their specific cases.

The numbers in color BLUE of the assumption part could be adjusted and the outputs and analysis results will be automatically updated.

The structure of the template follows Financial Modeling Best Practices principles and is fully customizable.
Model Structure
• Initial Inv.
• Profit and Loss Inputs
• Balance Sheets Inputs
• Monthly Profit and Loss statement
• Monthly Balance Sheet
• Monthly Cash Flow statement
• Depreciation Schedule
• Debt Amortization Schedule
• WACC Calculation

• Annual and Monthly Profit and Loss statement
• Annual and Monthly Balance Sheet
• Annual and Monthly Cash Flow statement

• Discounted Cash Flow (incl. Terminal value, Free Cash Flow, NPV)
• Summary Financial Ratios. Liquidity, Efficiency, Leverage, and Profitability.

Users’ Support Service

To guarantee the users satisfaction, all the models have been built following the Best Financial Modeling Principles and considering the high level of flexibility and user-friendly in priority.

Even for the users who have no finance or accounting background or have little experience in Microsoft Excel can easily handle them to assist in making better decision.

Please feel no hesitate to contact us if you experience any problem when using the models provided.

In addition, if you need a customized model for your specific business, please just let us know and we would be happy to help you with this.

This Best Practice includes
1 Excel model

Acquire business license for $40.00

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Further information

Allow users to learn about the ecommerce business and evaluate online shop business investment by analyzing its economic feasibility.

Both for educational and business purpose.

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