Originally published: 16/01/2018 15:01
Last version published: 02/03/2018 15:17
Publication number: ELQ-62537-2
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How to Come Up With Meaningful Ideas Using Design Thinking

Outlining a 5 step process of design thinking enabling you to come up with meaningful ideas that solve real problems.

Design Thinking is used worldwide to come up with innovative solutions to real problems. The 5 steps outlined in this video are as follows:

1. Empathize
This involves holding interviews with the group of people you are trying to help to find out their areas of difficulty. Use what you learn to empathize with this group and the problems they are facing.

2. State the problem
Look deeper into the language your target group has used throughout the interviews to work out what they care about and what the general consensus in with regards to their needs. Using this knowledge, draft a statement that outlines the problem and their desires.

3. Come up with ideas
Think of a range of ideas. Come up with many so that you're able to go back to your target group with lots of possible solutions. Gather their feedback.

4. Prototype
Using the feedback gathered, make a prototype of the solution that you feel will best solve the problem at hand. Make sure it's good enough to be tested.

5. Test the prototype
Test what you've built out on your users. Gather their honest feedback. Learn, return, and improve.

Watch this video to hear a more detailed outline of these steps along with an example to aid understanding.

Length: 3 minutes 56 seconds

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