Last version published: 28/03/2017 15:18
Publication number: ELQ-68792-4
View all versions & Certificate
Social Media Metrics Excel Dashboard
An excel template for employees to understand the performance of social media channels for their organisation.
The social media metrics dashboard is useful for the employees of your organisation, tasked with managing your proprietary (owned) social media channels, to better comprehend the overall performance of owned social media channels.
Though it looks great to have a lot of followers, there is a wide variety of metrics that are important but are hard to look through, given their large numbers.
As per my previous experience working alongside individuals managing their company’s social media channels, I have decided to develop the following free social media metrics dashboard.
It is a small, neat MS Excel sheet that can serve anyone in the firm.
It will allow you to visualize the trends across all your social media channels.
How to use the Social Media Metrics dashboard:
My dashboard groups a set of metrics, across different channels, into four categories:
Based on the four categories, we use KPIs such as:
1. Conversation Relevance
2. Avg. Reach per Activity
3. Subscriber Interaction
What drives the social media metrics dashboard is the “Data Input” tab. Here, you can input numbers for each metric you wish to measure. Unlike many social media reporting templates, this one isn’t grouped per channel, but rather per
There also exists the heartbeat tab. It tells your team about their performance. If it is properly completed, the heartbeat tab will report on the KPIs, which are 1) Conversation Relevance
2) Avg. Reach per Activity
3) Subscriber Interaction
Before you get started, you will find a methodology below which explains each of the categories and KPIs. Additionally, the online methodology includes 3 key FAQs that are the following:
How do I analyse and read the dashboard?
Where do I find the metrics?
What if I want to measure other social media channels such as Instagram?
- Joakim Nilsson
(This content has been re-published from joakimnilsson.com.)
This business tool includes
1 Excel file, 1 online methodology
Joakim Nilsson offers you this business tool for free!
download for free
Add to bookmarks
- Nataliya Zub(last updated: 19/09/2018 03:23)
- Motti Dermer(last updated: 16/09/2018 13:09)
- Burhanettin Unalmis(last updated: 16/09/2018 05:20)
- Gaurav Sandhya(last updated: 12/09/2018 11:05)
- Firas Al-Hariri(last updated: 07/09/2018 23:17)
- Sree(last updated: 29/08/2018 18:50)
- Sujit Tripathy(last updated: 09/08/2018 09:18)
- Muhammad Anas Masood(last updated: 01/08/2018 07:48)
- 李刚(last updated: 10/07/2018 03:01)
- Herman Hermawan(last updated: 22/06/2018 10:20)
- Andres Felipe Yepes(last updated: 14/06/2018 07:24)
- deborah grow(last updated: 09/06/2018 21:11)
- Ng Aaron(last updated: 04/06/2018 06:53)
- Adi Purnama(last updated: 31/05/2018 08:19)
- Sebastian Ostrowski(last updated: 30/05/2018 23:04)
- Gonzalo Juliani Suanzes(last updated: 29/05/2018 07:17)
- Gernand Leusink(last updated: 28/05/2018 11:40)
- Effie Linda(last updated: 09/05/2018 10:24)
- Darwin Lorina(last updated: 26/04/2018 03:42)
- Santosh Kumar(last updated: 25/04/2018 09:59)
- Ginette Carter(last updated: 25/04/2018 00:17)
- Alfonso Cioffi(last updated: 31/12/2017 14:14)
- Murat Turan(last updated: 21/11/2017 14:55)
- Alex Godwin(last updated: 10/11/2017 01:22)
- Salvador Rodriguez Mencia(last updated: 17/07/2017 16:02)
- Paschalia Eqra D(last updated: 07/07/2017 03:32)Thank you!!
- Julie Declerck(last updated: 16/05/2017 07:18)
People using this tool also downloaded
How to Create a Real Estate Marketing Report with Sample TemplateMeasure the following 8 metrics to track the success of your marketing performance and learn to build a marketing reportsalesreportmarketingkpismetricstemplateexcelreal statesampledownload1,593 remove_red_eyefreeby Bob Samii
Marketplace KPI Excel DashboardDesigned to evaluate a marketplace organisation's performance.performancestartupventure capitaldashboardkpientrepreneurtemplatevcfreedownloadmarketplace2,809 remove_red_eyefreeby Version One
Pricing Your Product: Product Costing Excel TemplateExcel spreadsheet to calculate how much it costs to produce your product.productmarketingpricingcoststemplateexcelpricefreedownload10,906 remove_red_eye
Sales KPI Dashboard ReportThis report summaries a range of financial and non financial data in a succinct 1 page summary which is highly pliable.salesrevenuereportdashboardkpiexcelexpense1,062 remove_red_eye
Social Media DashbaordThis Social media KPI dashboard displays a range of online metrics (actual v plan v prior ) in a clear succinct summary.revenuemediasocial mediadashboardkpiexcelsocialexpense135 remove_red_eye
Sales Leader's Guide to KPIsVarious sales KPIs and other metrics in a sales dashboard to keep your sales team on top of its game.salesguidedashboardkpihelppdffree321 remove_red_eyefreeby KlipFolio
Sales Pipeline Conversion Excel Model TemplateSales Pipeline Conversion Model to support assumptions behind long-term forecasts & aid sales team with forecasts.salesconversiontemplateexcelexcel modelsales pipelinesales funnel399 remove_red_eyefreeby Ben Murray
One Page Marketing Plan for Anyone to UseList your major ideas down to focus on strategy conclusions.strategyplanmarketingcustomertemplatesamplepdffreedownload815 remove_red_eyefreeby Ivana Taylor
Analyze SaaS Bookings + Automated KPI DashboardThis model allows you to gain a deep understanding of how your SaaS bookings have performed over time.customerssaasmetricsdashboardchurnmrrkpibookingsbillingskey metric reporting1,154 remove_red_eye$189.00by Adam Jernigan
Simple GANTT Chart Template for Kick-offsThe GANTT chart template used by Paua Ventures to kick off meetings with our new investments.ganttchartinvestorstemplateexcelvcfreedownloadxls633 remove_red_eye
Any questions on Social Media Metrics Excel Dashboard?
The user community and author are here to help. Go ahead!