Last version published: 28/03/2017 15:18
Publication number: ELQ-68792-4
View all versions & Certificate
Social Media Metrics Excel Dashboard
An excel template for employees to understand the performance of social media channels for their organisation.
The social media metrics dashboard is useful for the employees of your organisation, tasked with managing your proprietary (owned) social media channels, to better comprehend the overall performance of owned social media channels.
Though it looks great to have a lot of followers, there is a wide variety of metrics that are important but are hard to look through, given their large numbers.
As per my previous experience working alongside individuals managing their company’s social media channels, I have decided to develop the following free social media metrics dashboard.
It is a small, neat MS Excel sheet that can serve anyone in the firm.
It will allow you to visualize the trends across all your social media channels.
How to use the Social Media Metrics dashboard:
My dashboard groups a set of metrics, across different channels, into four categories:
Based on the four categories, we use KPIs such as:
1. Conversation Relevance
2. Avg. Reach per Activity
3. Subscriber Interaction
What drives the social media metrics dashboard is the “Data Input” tab. Here, you can input numbers for each metric you wish to measure. Unlike many social media reporting templates, this one isn’t grouped per channel, but rather per
There also exists the heartbeat tab. It tells your team about their performance. If it is properly completed, the heartbeat tab will report on the KPIs, which are 1) Conversation Relevance
2) Avg. Reach per Activity
3) Subscriber Interaction
Before you get started, you will find a methodology below which explains each of the categories and KPIs. Additionally, the online methodology includes 3 key FAQs that are the following:
How do I analyse and read the dashboard?
Where do I find the metrics?
What if I want to measure other social media channels such as Instagram?
- Joakim Nilsson
(This content has been re-published from joakimnilsson.com.)
This Best Practice includes
1 Excel file, 1 online methodology
Joakim Nilsson offers you this Best Practice for free!
download for free
Add to bookmarks
- Mohd Sharique(last updated: 18/10/2019 14:11)
- Hassan Azam Rathore(last updated: 18/10/2019 02:28)
- Alireza Azadi(last updated: 09/10/2019 11:06)
- Nando lorca(last updated: 09/10/2019 03:32)
- FOFANA ALAZ(last updated: 24/09/2019 02:09)
- Stacey Sauer(last updated: 24/09/2019 00:44)
- LATIF SHAIKH(last updated: 13/09/2019 14:16)
- Babiker Alyas A. Osman(last updated: 31/08/2019 09:49)
- Alvin Jim Villanueva(last updated: 16/08/2019 14:38)
- Jong Chan SONG(last updated: 30/07/2019 03:10)
- iostar infotech(last updated: 28/07/2019 14:13)
- Ignatius Enrico Bramantya(last updated: 20/07/2019 14:56)
- Thanh Vuong(last updated: 15/07/2019 09:52)
- Tom Oliveira568(last updated: 03/07/2019 07:09)
- haytham adel(last updated: 30/06/2019 20:46)
- Ehs Dilip(last updated: 25/06/2019 12:47)
- rajan verma(last updated: 25/06/2019 08:36)
- Luiz Claudio Brandão de Araujo(last updated: 20/06/2019 17:12)
- Ken Creighton(last updated: 24/05/2019 09:51)
- Bryan Bravo(last updated: 20/05/2019 07:07)
- Edna De(last updated: 17/05/2019 00:48)
- Desmond N. Agboifo(last updated: 16/05/2019 11:27)
- Abi Waqas(last updated: 08/05/2019 08:51)
- Allinclusive Agency(last updated: 01/05/2019 20:45)
- Ankur Verma(last updated: 01/05/2019 09:44)
- Kobe Kobson Motlhatlhedi(last updated: 15/04/2019 07:09)
- Nnamdi Uba(last updated: 14/04/2019 16:42)
- Sergio Mathias(last updated: 10/04/2019 00:30)
- denny ardian(last updated: 25/03/2019 05:34)
- pamela barnes(last updated: 23/03/2019 05:59)
People using this Best Practice also downloaded
How to Create a Real Estate Marketing Report with Sample TemplateMeasure the following 8 metrics to track the success of your marketing performance and learn to build a marketing reportsalesreportmarketingkpismetrics2,468add_shopping_cartfreeby Bob Samii
Human Resources and Finance Excel DashboardThis is a high-quality KPI dashboard to monitor the performance of your Human Resource and Finance department.key performance indicatorsfinancehuman resourcesmetricsdashboard2,257add_shopping_cart$149.00by Marcus Small
Sales KPI Dashboard ReportThis report summaries a range of financial and non financial data in a succinct 1 page summary which is highly pliable.salesrevenuereportdashboardkpi4,287add_shopping_cart
Marketplace KPI Excel DashboardDesigned to evaluate a marketplace organisation's performance.performancestartupventure capitaldashboardkpi4,783add_shopping_cartfreeby Version One
Pricing Your Product: Product Costing Excel TemplateExcel spreadsheet to calculate how much it costs to produce your product.productmarketingpricingcoststemplate24,450add_shopping_cart
Sales Leader's Guide to KPIsVarious sales KPIs and other metrics in a sales dashboard to keep your sales team on top of its game.salesguidedashboardkpihelp376add_shopping_cartfreeby KlipFolio
Key Financial Metrics Report Excel ModelThe workbook compares a range of metrics by region. It is simple to update and presents data clear concise way.planfinancialrevenuevarianceebit5,474add_shopping_cart
Data Trends by Month Dashboard ExcelThis dashboard shows a range of operational, financial and HR information with comparison, trend and variance to plan.revenuecomparisondashboardkpiexcel2,825add_shopping_cart
Excel Finance Administration DashboardThe dashboard displays an incredible range of data in a succinct, clear, pliable easy to update summary.revenuedashboardkpiexcelexpense5,155add_shopping_cart$35.00by Marcus Small
Any questions on Social Media Metrics Excel Dashboard?
The user community and author are here to help. Go ahead!