How to Implement Design Thinking into Your Organization Through Empathy-Based Prototyping

Description
Design Thinking sometimes has the aura of black magic. In fact, at it's core, it's something every toddler does: building things. Prototyping. And the best prototyping? Empathy-Based Prototyping. Your company's products are at the bottom of a long, large funnel. Somebody, probably your founder, filled the top of the funnel with a deep, personal understanding of your users. That understanding was translated into a set of potential insights: non-obvious truths about your users. Some of those potential insights were validated via prototypes. Finally, some prototypes were made into products. This is empathy-based prototyping.

Watch this video to find out how, in 3 steps, you and your team can use empathy-based prototyping to improve your business and maximise potential.

Length: 3 minutes 8 seconds