Originally published: 30/10/2023 09:22
Publication number: ELQ-13670-1
View all versions & Certificate
Publication number: ELQ-13670-1
View all versions & Certificate
Customers Analysis
Buyer Persona, Customer Journey, Customer Value Proposition
Description
Successful businesses thrive when they deeply understand their customers. A comprehensive customer analysis involves the development of buyer personas, mapping out customer journeys, and crafting compelling customer value propositions.
1. Buyer Persona:
Demographics: Define your ideal customer's age, gender, income level, occupation, location, and other relevant characteristics.
Psychographics: Understand their interests, values, behaviors, and pain points.
Goals and Challenges: Identify what your customers are trying to achieve and what obstacles they face.
Buying Behavior: Analyze how they make purchasing decisions, where they seek information, and what influences their choices.
2. Customer Journey:
Awareness: Explore how customers become aware of their needs or problems and your solutions. This could involve online research, social media, or word of mouth.
Consideration: Investigate how customers evaluate different options, including your competitors, and what criteria they use.
Decision: Understand the factors that lead customers to make a final purchasing decision, such as pricing, trust, or convenience.
Post-Purchase: Examine the customer experience after the sale, including satisfaction, loyalty, and potential advocacy.
3. Customer Value Proposition:
Unique Selling Proposition (USP): Identify what sets your product or service apart from the competition.
Benefits: Clearly communicate the benefits customers will receive from choosing your offering.
Solutions to Pain Points: Show how your solution addresses customer pain points and makes their lives easier or better.
Differentiation: Highlight the specific advantages that make your product or service superior to alternatives.
Brand Promise: Articulate the overall promise and commitment your brand makes to its customers.
Successful businesses thrive when they deeply understand their customers. A comprehensive customer analysis involves the development of buyer personas, mapping out customer journeys, and crafting compelling customer value propositions.
1. Buyer Persona:
Demographics: Define your ideal customer's age, gender, income level, occupation, location, and other relevant characteristics.
Psychographics: Understand their interests, values, behaviors, and pain points.
Goals and Challenges: Identify what your customers are trying to achieve and what obstacles they face.
Buying Behavior: Analyze how they make purchasing decisions, where they seek information, and what influences their choices.
2. Customer Journey:
Awareness: Explore how customers become aware of their needs or problems and your solutions. This could involve online research, social media, or word of mouth.
Consideration: Investigate how customers evaluate different options, including your competitors, and what criteria they use.
Decision: Understand the factors that lead customers to make a final purchasing decision, such as pricing, trust, or convenience.
Post-Purchase: Examine the customer experience after the sale, including satisfaction, loyalty, and potential advocacy.
3. Customer Value Proposition:
Unique Selling Proposition (USP): Identify what sets your product or service apart from the competition.
Benefits: Clearly communicate the benefits customers will receive from choosing your offering.
Solutions to Pain Points: Show how your solution addresses customer pain points and makes their lives easier or better.
Differentiation: Highlight the specific advantages that make your product or service superior to alternatives.
Brand Promise: Articulate the overall promise and commitment your brand makes to its customers.
This Best Practice includes
80 slides
