The SIMAC (Situation Idea Mechanism Advantages Conclusion) Method

Description
SIMAC is a pitching method that has proven very successful in commercial and business contexts.

The method originates from Procter and Gamble’s “persuasive selling format”.

The method helps you create a pitch that contains five successive steps:
- Summarize your Situation;
- State your Idea;
- Explain the Mechanism of your idea, how it works;
- List the Advantages of your idea, its key benefits;
- Conclude your pitch and define clear next steps.

The method is universal and works in many situations : advertising, investors pitch, business presentations and even personal life.

- WMI Consulting