Marketing ROI & Multi-Channel Attribution Engine — Google Sheet

Most off-the-shelf marketing templates and standard spreadsheets are glorified checkbooks. They log how much money your team spent across advertising channels, but they completely fail to connect that ad spend back to bottom-line revenue, Customer Acquisition Cost (CAC), or Customer Lifetime Value (LTV) ratios.

When your marketing tracking operates in a silo away from your sales unit economics, you inevitably scale losing campaigns, bleed cash on saturated ad networks, and under-invest in your highest-margin growth channels.

The Marketing ROI & Multi-Channel Attribution Engine transforms standard campaign tracking into an executive-grade fractional CMO command center. Built strictly and natively for Google Sheets, it bridges the gap between top-of-funnel ad spend and closed revenue attribution with deterministic mathematical precision:

• Automated Unit Economics Engine: Stop manually guessing campaign efficiency. Input your raw ad spend, leads generated, customers acquired, and closed revenue. The background engine instantly computes individual campaign CAC ($), ROAS (Return on Ad Spend), and LTV:CAC Ratios.
  

• Automated Profitability Diagnostics: Every logged campaign is dynamically graded against your company's baseline financial targets. The script triggers clear visual tags: 🟢 HIGHLY PROFITABLE for efficient campaigns, 🟡 MARGINAL YIELD for acceptable returns, and 🚨 UNPROFITABLE SPEND when customer acquisition cost exceeds total lifetime value—signaling immediate campaign pause or intervention.
  

• Macro LTV & Taxonomy Setup: Easily establish your company's baseline Customer Lifetime Value ($), target ROAS multiples, and minimum efficiency ratios on a dedicated setup canvas. Customize up to 17 active marketing initiatives across paid search, social, B2B outbound, and organic inbound to drive dropdown validation across your ledger.
  

• The C-Suite War Room Dashboard: Filter organization-wide performance by active campaign month (yyyy-mm). Instantly audit Total Ad Spend, Total Attributed Revenue, Customers Acquired, Blended CAC, Blended ROAS, and your bottom-line Net Pipeline Profit (Revenue minus Spend).
  

• Monthly Channel Performance Hierarchy: A software-grade executive summary table that ranks every active marketing initiative side-by-side. Identify your true growth drivers at a glance and reallocate budget away from underperforming channels with institutional authority.
  

• Digitally Shrink-Wrapped Architecture: Engineered strictly as a cloud-native Google Sheet. Only the soft yellow (#FEF08A) input cells are unprotected. Your master tracking equations, attribution multipliers, and presentation grids are entirely locked down to guarantee zero operational calculation drift or #REF! errors.
  

Stop burning ad budget on unprofitable channels, guessing your true cost of customer acquisition, or paying recurring SaaS subscriptions for basic marketing analytics. Establish institutional command over your growth unit economics, protect your operating margins, and export clean, grid-free PDF executive performance memos natively from your web browser.