Marketing Plan For Small Businesses and Entrepreneurs

Description
Before you start writing a marketing plan for your business, spend as much time as you can reading through some samples of marketing plans.

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their marketing plans and goals.

We have created this small business marketing plan template for you to get a good idea about how a perfect marketing plan should look like and what details you will need to include in your winning marketing plan.

Small Business Marketing Plan Outline
This is the standard small business marketing plan outline which will cover all important sections that you should include in your business plan.

Executive Summary
Market analysis
Target market
PEST analysis (Environmental Analysis)
Political
Economic
Social
Technology
SWOT analysis
Consumer Analysis
Competitor profile
Market segmentation and customer analysis
Market segmentation
Geographical
Demographics
Behavioral
Lifestyle
Market research findings
Your Customers
Target customers
Customer profile
Your Competitors
Competitor analysis
Competitor profile
Competitor name
Objectives and goals
Mission statement
Marketing objectives
Sales Objectives
Profit Objectives
Pricing Objectives
Product Objectives
Goals
Marketing strategies
Pricing strategy
Product strategy
Place(Position) strategy
Promotional strategy
People strategy (salespeople, staff, etc.)
Process strategy (Buying experience)
Physical Environment
Productivity Strategy
Budget and risk management
Marketing Budget
Risk Assessment