
Publication number: ELQ-90026-1
View all versions & Certificate

Marketing Research Template
This marketing research template comes with guidelines that allow you to conduct market research with ease.
Description
This market research template will cover everything your potential research partner will need to know to design and estimate a cost for your project.
Athena Brand Wisdom has developed some guidelines to help clients write briefs that will get the most out of their research partners. There is no one way to write a research brief, but what does matter is that you give your partners the direction they need to really deliver on your objectives. A good brief can also serve as a benchmark for all parties to measure the results by.
Just remember: the more direction you give your partners, the better results you will get!
This template consists of the following sections:
• Background: What is the context for this research?
• Research Purpose: What is the role of this research?
• Research Objectives: What do we want from this research?
• Target Audience: Whom do we want to talk to?
• Research Stimulus: What material does the research need to explore?
• Existing Research or Other Information: What do we already know?
• Suggested Approach: What method do we have in mind?
• Timeframe: When do we need the results?
• Reporting Requirements: How do we want the findings to be presented?
• Budget: How much is available to spend?
• Client Contact Information:
Originally shared on www.athenabrand.com
This Best Practice includes
1 Word Document
Reviews
- Rate this Downloadable Best Practice
Write a review
Zied Magzoub(last updated: 29/11/2020 06:38)
Amrit Kaur 18(last updated: 07/11/2020 14:30)
Valeri Mirchev(last updated: 27/03/2020 09:46)
Rumana Amin(last updated: 27/02/2020 07:41)
Silviyanti Pangke(last updated: 20/01/2020 07:15)
Sofia Jiang(last updated: 23/02/2019 03:16)
Abdul Ghafur BE, MCIOB, AClArb, CQS,610(last updated: 07/01/2019 08:34)
Firas Eideh(last updated: 18/09/2018 11:15)
People using this Best Practice also downloaded
Marketing Plan Template
An easy guide to creating a simple document that contains details of your marketing-based plansstrategymarketingmarketing plantemplate1,159Discussadd_shopping_cartfreeby Mogens Thomsen
One Page Marketing Plan: Get Customers to Choose You
Emotionally trigger your customers for them to pick you.strategyplanmarketingcustomerstemplate935Discussadd_shopping_cartfreeby Ivana Taylor
One Page Marketing Plan for Anyone to Use
List your major ideas down to focus on strategy conclusions.strategyplanmarketingcustomertemplate1,043Discussadd_shopping_cartfreeby Ivana Taylor
Product Pricing Strategy Insights
Mastering the Art of Pricing: What the Textbooks Don't Teach Youstrategyproductmarketingpricingstartups1,667Discussadd_shopping_cartfreeby Bing Gordon
Pricing Your Product: Product Costing Excel Template
Excel spreadsheet to calculate how much it costs to produce your product.productmarketingpricingcoststemplate44,283Discussadd_shopping_cartProduct Launches Tips and Tricks
A Tutorial on Valuable Product Launch Tips and tricksstrategyproductmarketingstrategiestips177Discussadd_shopping_cart$4.60by Julian Owino
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
Learn all you need to know about market research with this comprehensive step-by-step guide.strategymarketingmarket researchproductsb2b171Discussadd_shopping_cartfreeby Deborah Farese
Van Westendorp’s Pricing Method
Determines optimal and acceptable price points, plots demand curves, estimates revenue maximisation pointsstrategysalesmarketingpricingpricing methods206Discussadd_shopping_cart$12.00by Andrei Okhlopkov
Sample/Template : Commercial Contract Administrative Services Agreement
Sample/Template : Commercial Contract Administrative Services Agreementservicetemplatesampleagreementadministrative23Discussadd_shopping_cartHow to Use the Ansoff Matrix to Develop a Marketing Strategy
This 'how-to' methodology explains the 4 main strategies you can use when adopting the Ansoff Matrix for marketing.strategyriskmarketingstrategieshow to672Discussadd_shopping_cart
Any questions on Marketing Research Template?
The user community and author are here to help. Go ahead!