A Short Course in Strategic Planning

Description
In this video Mark breaks down and simplifies the process of strategic planning into 4 simple, easy to follow steps. The pirate ship/treasure island analogy employed within this video makes the whole process incredibly simple and identifies the key elements that will help your business perform well within its market.

This step-by-step process will give you all the information you need to go away and create the strategic plan to push your business forward.

First, you need to identify your business' vision - a clear statement, establishing where you want your business to be at the end of your plan. The next stage involves what Mark calls the mission. This is the path and direction that your business must take if it wants to achieve its vision. Mark suggests the use of strategic goals along the course of this mission. These will allow you to monitor the progress your business is making towards its ultimate vision. These strategic goals will be specific, measurable and time based - this will therefore allow you to measure your progress over set periods of time. The final stage in this 4 point plan is establishing a set of core values that will bind your team together. These values, if adhered to, will help your team unite under the common goals of your vision, helping to steer your business towards its ultimate goal.

4 mins 59