How to Pitch with Only 10 Slides
Originally published: 18/10/2017 13:01
Last version published: 21/04/2020 15:19
Publication number: ELQ-56878-2
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How to Pitch with Only 10 Slides

Teaching how to use the 10/20/30 PowerPoint method. 10 slides, 20 minutes, min. font size 30.

Introduction

The Only 10 Slides You Need in Your Pitch


I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.


Ten slides. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t have a business.


Twenty minutes. You should give your ten slides in twenty minutes. Sure, you have an hour time slot, but you’re using a Windows laptop, so it will take forty minutes to make it work with the projector. Even if setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.


Thirty-point font. The majority of the presentations that I see have text in a ten point font. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of synch.


The purpose of a pitch is to stimulate interest, not to cover every aspect of your startup and bludgeon your audience into submission. Your objective is to generate enough interest to get a second meeting. 


Thus, the recommended number of slides for a pitch is ten. This impossibly low number forces you to concentrate on the absolute essentials. You can add a few more, but you should never exceed fifteen slides- the more slides you need the less compelling your idea.

  • Step n°1 |

    Title

    Provide company name, your name and title, address, email, and cell number. 

    How to Pitch with Only 10 Slides image
  • Step n°2 |

    Problem/Opportunity

    Describe the pain that you're alleviating or the pleasure you're providing.

    How to Pitch with Only 10 Slides image
  • Step n°3 |

    Value Proposition

    Explain the value of the pain you alleviate or the value of the pleasure you provide. 

    How to Pitch with Only 10 Slides image
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  • NAN(last updated: 25/04/2019 22:55)

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