Originally published: 16/01/2018 14:04
Last version published: 02/03/2018 15:22
Publication number: ELQ-71807-2
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A Simple Guide to Authentic SEO

George Kao explains how to improve your SEO performance, without having to do much technical work.

Are you looking for more people to visit your site? And your site to be ranked higher on search engines? Then you may have heard that you must incorporate SEO (Search Engine Optimisation).

When researching how to use SEO, the technical aspects can often become very overwhelming and confusing. This video aims to simplify SEO and once you have finished watching, you will be able to take simple actions to improve your SEO performance, without having to do much technical work at all.

To give you some context, search engine algorithms change very frequently. Each year Google makes thousands of changes to their algorithms. This may make it seem a near-impossible task to keep an online presence without the expenses of hiring an SEO firm. By following the guidelines in this video, you will already be doing better SEO than most.

Video Length: 6:18

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