Funnel Analysis for Management Consultants & Business Analysts

Description
Funnel Analysis for Management Consultants & Business Analysts
A practical guide on how to do funnel analyses & use them for decision making, especially during consulting projects.
Funnels and funnel analyses are great tools that can help you find problems and opportunities, optimize processes as well as manage projects. They are widely used by technological firms. However, many industries are still not using them, despite their big potential. In this presentation, I will show you how to use funnel analyses to increase the profits of the firm.
In the presentation you will learn the following things:
1. What are funnels?
2. How to analyze funnels in Excel
3. How funnels look like for e-commerce, marketplace, SaaS firms, and other business models
4. How to use funnels and funnel analysis to increase sales and profits
5. What are cohorts and how to use them to analyze funnels?
6. How to use funnels to manage tests, projects, or tasks. This will be especially useful for project managers
As you will see in the examples, we have picked different examples, from different industries. The aim is to show you how flexible this tool is. It’s not only limited to e-commerce but can be widely used in many industries and for different purposes.